Delo® 600 ADF Industry Recognitions for 2020
In case you missed the accolades that were heaped on Delo® 600 ADF last year, here are a few of the more prominent industry recognitions:
2021 Merit Reward Program
The Merit Program rewards Chevron Lubrication Marketer sales employees for winning new or share of wallet business of any Chevron-branded lubricants or coolants. An Opportunity must meet the following criteria to be awarded:
New Delo® 600 ADF Kick Some Ash Promotion Underway
We are kicking off the New Year with the Kick Some Ash Delo® 600 ADF Rebate promotion!
Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.
2021 Havoline® DIFM Bring ‘em Back Bounce Back Rebate Promotion
Enrollment is now open to Havoline® professional installers for our first Do-It-For-Me consumer offer this year.
Below are some important points that are not covered in the promotional flyer:
2021 Logo Use Guidelines
Linked here is the 2021 Chevron-approved logo lockups and use guidelines for customer websites and their local digital and print advertising efforts, using our brands to help increase their sales.
Changes this year include:
2021 Havoline® Installer Cooperative Advertising Program (Co-Op)
To support sales growth in the U.S. consumer automotive installed channel, Chevron is pleased to maintain a Co-Op Program for 2021.
Updated Polaris Prices on Chevron Business Point
New U.S. and Canada Polaris price pages are now posted to Chevron Business Point (CBP), dated January 15, 2021.
2021 1st Source U.S. Program Brochure
The 2021 1st Source program is designed to drive the growth that will result in the mutual success of both Chevron and its Marketers. Below are some of the changes to the 2021 U.S. program:
New Automotive Installed RBL+ Calculators
Based on RBL+ enhancement survey results, we have developed the following four new Automotive Installed (AI) calculators, available in excel:
Five DVTL Events to Help 1st Source Marketers Meet Metric
If you have Marketers that have struggled with coordinating a Delo® Virtual Technology Lab (DVTL), or with getting customers to attend, we have a solution.
Five solutions, to be exact. Chevron is hosting five DVTL events that Marketers can invite customers to, which will help them satisfy their Marketing Execution and Competency Development metric!
Lubricants Training Hour Returns
Mark your calendars! A new Lubricants Training Hour class is scheduled for January 2021.
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
