GST Advantage™ EP & RO and Taro® Ultra
We’ve rolled out a number of new products the past few weeks, so make sure you and your customers are familiar with the latest introductions.
NEW 2nd Quarter Delo® 600 ADF Kick Some Ash Promotion
Did your customers enjoy the first quarter (Q1) Kick Some Ash Delo® 600 ADF Rebate promotion? If so, we have good news. We are introducing a NEW Kick Some Ash Delo 600 ADF Rebate promotion for Q2!
All GST® Advantage Sales Tools in One Download
Hopefully you’ve had a chance to use the GST Advantage sales brochures, linked below, but as with any new product launch, we have produced a whole slate of marketing and sales assets you may not be aware of.
Launch of the VARTECH™ Solution Marketing Campaign
We are excited to announce the marketing campaign launch of The VARTECH™ Solution, Chevron’s proprietary technologies that work as a holistic 2-step Clean and Control approach to help operators reduce the threats of varnish.
Step 1 Clean: with Chevron’s VARTECH™ Industrial System Cleaner.
Step 2 Control: Introducing GST Advantage™ EP with VARTECH™ Technology and the previously announced Advantage™ RO with VARTECH™ Technology, formulated to help control varnish formation and extend oil life.
Latest Blog Article Features Chevron’s Varnish Solution
You can ensure your customers receive regular industry tutorials straight to their inbox by encouraging them to subscribe to the Lube Matters blog.
The only way to get a direct link to all of our industry-leading articles is to subscribe!
Updating the Havoline® Site Finder
If you or one of your Lubrication Marketers have any Havoline® xpress lubes®, Havoline Builders or Havoline Installers that are not coming up when searched for on our Havoline site finder, be sure to fill out the Installer Info spreadsheet and notify the team at LBC Account Setup.
Any information filled out on the spreadsheet will appear on the website.
Bulk Label Ordering Process for PCMO Installers
Please note that PCMO professional installers needing bulk/tote/drum labels should use Chevron’s bulk tank labels for industry compliance purposes.
Each Chevron Lubrication Marketer has a Label Catalog in the CustomPoint Drum and Pail System.
Account Planning Recorded Presentation
Recently we completed a great training session on Account Planning where we reviewed the expectations, the account plan template, what “good” looks like, minimum account plan requirements, etc. This training supports the new 1st Source requirement to complete an account plan for the top 5 strategic accounts.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Returns
Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
