Havoline® Lifelong in Walmart
Havoline® hit another milestone! We secured and expanded distribution of Havoline PRO-DS High Mileage Full Synthetic at Walmart. In their 1200 stores in the southeast and 250 stores on the West Coast, the product is called Havoline Lifelong.
Updated Salesfax Digests Now on Marketing Hub
The March 2021 Product Salesfax Digests (English, French and Spanish) are now available to download from the Marketing Hub! Once you’re in the Hub, simply type ‘Salesfax’ into the search bar to bring them up.
Supply Chain Update
This is to let you know that the following Supply Chain letter from Cary Knuth was distributed to your Marketers recently via LubeLink.
Dear Valued Chevron Lubrication Marketer,
NEW 2nd Quarter Delo® 600 ADF Kick Some Ash Promotion
Did your customers enjoy the first quarter (Q1) Kick Some Ash Delo® 600 ADF Rebate promotion? If so, we have good news. We are introducing a NEW Kick Some Ash Delo 600 ADF Rebate promotion for Q2!
New Customizable Delo® Bumper-to-Bumper Diagrams
Our Delo® Bumper-to-Bumper sell sheets have been some of the most popular content, and are always the most downloaded/used materials from the Marketing Hub. Due to popular demand, we have created 22 customizable diagrams (with four additional Industrial ones to follow).
2021 1st Source U.S. Program Reminders
The 2021 1st Source program is designed to drive the growth that will result in the mutual success of both Chevron and its Marketers. Below is a reminder of some of the changes to the 2021 U.S. program:
Bulk Label Ordering Process for PCMO Installers
Please note that PCMO professional installers that need labels to identify bulk products should use Chevron’s official bulk tank labels, which meet industry compliance standards.
Each Chevron Lubrication Marketer has a Label Catalog in the CustomPoint Drum and Pail System.
Account Planning Recorded Presentation
Recently we completed a great training session on Account Planning where we reviewed the expectations, the account plan template, what “good” looks like, minimum account plan requirements, etc. This training supports the new 1st Source requirement to complete an account plan for the top 5 strategic accounts.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Returns
Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
