Updated Salesfax Digests Now on Marketing Hub
The March 2021 Product Salesfax Digests (English, French and Spanish) are now available to download from the Marketing Hub! Once you’re in the Hub, simply type ‘Salesfax’ into the search bar to bring them up.
Merit Points Using ISOCLEAN® Challenger Sales Process
You’ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN® Challenger Sales process! There are 3 ways to win:
2021 Professional Installer Lubrication Recommendation Guide
The 2021 Professional Installer Lubrication Recommendation Guide, the official key to the full line of Chevron Havoline® lubricants, is now available to order through Marketing Hub. This annual guide contains OEM specifications and corresponding Chevron product recommendations, and is an essential tool for professional installers.
New Havoline® Bumper-to-Bumper Sheet
We’re excited to premiere a new Bumper-to-Bumper sales sheet featuring our full slate of Havoline® products!
The chart, linked below, features the proper Havoline engine oils, coolants, and transmission fluids, among other products, to use in all applications of a passenger car.
Latest Blog Article Intros Havoline® Lifelong at Walmart
We continue to update the Chevron Lube Matters blog, and you and your customers can get the articles delivered straight to your inbox, but only by subscribing! When your customers visit ChevronLubricants.com, the blog sign-up form pops up in a window, encouraging them to add their email address to the distribution list.
Last week, those already on the list received a link to the latest article about Havoline® Lifelong premiering at Walmart stores in the U.S.
Chevron xpress lube® is Here
We are excited to announce that the first Chevron xpress lube® (CXL) officially opened its doors in Fountain Hills, Arizona last month – and we’ll see another CXL location very soon. We are also ramping up marketing efforts starting with a new Chevron xpress lube web page targeting U.S. quick lube owners.
Virtual Training Opportunities Coming
The Sales Readiness team has been working to move courses to a virtual platform, including 1st Source Construction! These are instructor led trainings combined with a self-paced study.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Returns
Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
