We are excited to announce that the first Chevron xpress lube® (CXL) officially opened its doors in Fountain Hills, Arizona last month – and we’ll see another CXL location very soon. We are also ramping up marketing efforts starting with a new Chevron xpress lube web page targeting U.S. quick lube owners.
Chevron’s dual-brand direct-served xpress lube® growth strategy, meaning Havoline xpress lube® and Chevron xpress lube, will increase our ability to both attract and convert qualifying prospects, achieve our growth objectives, and put more xpress lube branded facilities on the street.
The CXL paid search media campaign will begin May 1st driving U.S. quick lube owners to the Chevron xpress lube web page. From there, prospects are prompted to fill out an online form routing to Inside Sales for qualification before passing them over to the Direct AI Sales Team led by Bill Beyerle.
Marketing communication efforts continue with an upcoming press release in National Oil & Lube News, followed by facility photoshoots that will feed the print and digital media campaign, pitch decks, sales collateral and the CXL web page. As you can see, we are building CXL momentum!
To learn more, please go to chevronxpresslube.com or contact Dave Schletewitz, the Automotive Installed Marketing Manager, at DAPS@chevron.com.
