Please be aware the 2021 Havoline® Installer Co-Op Advertising Guidelines have been revised to clarify that certain audio/visual equipment is not reimbursable as part of an AutoNetTV subscription or similar signage purchases. The complete revisions are highlighted in yellow in the updated guidelines document, linked below. Be sure to take the time to read the revised version.
As of April 16, 2021, this revised version supersedes any/all previous Co-Op program guidelines. Please delete previous versions you may have downloaded, and notify your installed owners/operators and any marketing teams, vendors or agencies they use.
Chevron’s Havoline Installed Co-Op Advertising Program is a significant marketing investment designed to encourage Havoline PCMO installer’s local advertising efforts using Chevron brands to attract new customers and increase their sales and brand awareness.
The 2021 Co-Op Program works in conjunction with Chevron’s 2021 Logo Use Guidelines for Local Site Marketing. Please make time to review these documents so you can offer informed business consultation to your Installers.
