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2021-09-20

In this week’s newsletter:

By September 17, 2021No Comments

Delo® TorqForce® Syn 5W-30

 This is a reminder that a recent product reformulation updated Delo® TorqForce® Syn’s viscosity grade from SAE 5W-20 to SAE 5W-30.

The expanded temperature range will allow for greater usage of this product.

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Merit Points Using ISOCLEAN® Challenger Sales Process

You’ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN® Challenger Sales process! There are 3 ways to win:

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Learn and Earn

Get a Quick Delo® Coolant Tune-Up and $10 for Your Time

Chevron has prepared a brief training video for its Lubrication Marketers. Below is the message we’ll send them on an incentive for watching the video.

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When Performance Counts, Points Add Up

Delivering Value Pays with Latest Premium Coolant Promotion

Chevron premium coolants give your Marketers an opportunity to help their customers meet their key business maintenance goals: Long Service Life, Excellent Protection, Minimized Maintenance and Related Costs. At the same time, they can earn valuable points by helping their customers succeed.

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Techron® CFSC Influencer Video

We have developed a Techron® Complete Fuel System Cleaner video that can be posted on our Marketers’, Installers’, and other partner retail websites.

Kaleb Zeringue likes to build his own cars. In fact, he says he likes to build them more than he likes to drive them. He also likes using the cars he builds to help people, which makes a clean, properly-running engine even more important.

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Latest Blog Addresses Grease Color

We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit ChevronLubricants.com, the blog sign-up form pops up in a window.

Last week, those already on the list received a link to the latest article that addresses why a customer shouldn’t pick a grease simply based on color.

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Follow Chevron Brands on Facebook

Engaging with customers virtually is more important, not to mention necessary, today than ever before. Make sure your customers and prospects are staying up-to-date on all the latest from our Delo®, Havoline® and Techron® brands by following them on Facebook.

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Virtual Training Course Updates

The Sales Readiness team has been working to move courses to a virtual platform. These are instructor-led trainings combined with a self-paced study. They will include live webinar check-ins with an instructor who will teach, coach and guide attendees through the learning journey.

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Lubricants Training Additions

Mark your calendars! New Lubricants Training Hour classes are now scheduled every month through December 2021. We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety. Review the topics and the dates below to see which sessions work into your schedule.

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