This will be the last issue of Market Driven for 2021. The next issue will go out on January 10, 2022. Have a safe and happy holiday season!
A Note on Grease Compatibility
One of the most recurring things we hear from those of you that talk to customers on a daily basis is the issue of grease incompatibility. We know that a powerful commercial insight you can take advantage of is your ability to help customers understand when they might be making a bad decision with an incompatible grease purchase.
Kicking Off 2022 with Brand New Delo® Promotion
Start the new year strong by helping Marketers switch customers to the highest performing Delo® products. The Switch to Delo Customer Rebate Promotion begins on January 1, 2022!
Congratulations to Chevron Prove the Move Winners
Chevron sales representative winners have been chosen in the Prove the Move contest! Each winner helped their Marketer use the RBL+ Tools to assemble and present the data showing how switching to Chevron Delo® 600 ADF could pay off for their customers. In one case, running the numbers on a four-unit fleet showed that Delo 600 ADF’s benefits yielded a $51,362 benefit in the areas of:
Go Green. Get Green. Havoline® PRO-RS™ LM Rebate
Just because the end of the year is approaching doesn’t mean our promotions are slowing down. Starting Dec. 1, 2021, all U.S. Lubrication Marketers can enroll in the Havoline® PRO-RS™ Rebate! The enrollment period runs from Dec 1 – Jan 15, 2022. Canadian Marketers will be automatically enrolled.
How Alex Laughlin Ensures His Vehicles are Ready to Perform
It’s no surprise that Pro Drag Racer Alex Laughlin lives for the adrenaline rush. As someone who speeds down a drag strip at 300+ miles per hour on national television, he knows fast. And that love for speed extends well beyond his professional career.
Last Blogs of 2021
Last week our Chevron Lube Matters blog covered how to tackle the problem of foam, particularly in industrial gearboxes, and to round out the year, this week’s article features the 2021 Delo TRC winner – Annika Ernstrom
You can get the articles delivered straight to your inbox, but only by subscribing!
Sneak Peek at New Lubricants University
Last week you saw the announcement about Lubricants University migrating to a new home in 2022.
The new and improved Lubricants University will go live in March 2022, but you can get a sneak peek now!
Recognizing Community Service Efforts
Many of your Marketers contribute their time and energy toward community service projects, especially around the holidays. If you have Marketers that routinely give and/or participate in community service projects around the holidays, let us know.
2022 CLS & OMA Course Offerings
Please see the following information for our 2022 CLS & OMA Course Offerings. Please choose which class you want to participate in and register for one class only. We do recommend you begin with OMA and do not try to complete both certifications at the same time.
Friday Morning Kickoff – December 17, 2021 Recorded Presentation
In case you missed last week’s Friday Morning Kickoff, be sure to view the recorded presentation, linked here. Please do not share the recording with your customers.
The speakers and agenda topics were:
Recorded Havoline® PRO-RS™ Webinar
In case you missed last week’s employee training webinar featuring the launch of our new Havoline® PRO-RS™ Renewable Full Synthetic Motor Oil, you can view the recording through the link below.
