Enrollment is now open to Havoline professional installers for the new 2022 Havoline® Do-It-For-Me promotion! This 60-day consumer offer features the new Havoline PRO-RS™ Renewable Full Synthetic line with a healthy $15.00 rebate.
By focusing only on Havoline full synthetics and Techron, one goal of this promotion was simplification, to make it easier for greeters to explain, for consumers to understand, and therefore improve upselling to full synthetics. The top 5 sites in consumer claims will receive special Havoline Yeti® mugs for their employees. The owner of the #1 site in consumer claims will receive a custom, 3’x2’ vintage-looking Havoline neon sign. Please read the flyer for details.
Chevron will provide free digital promotional materials for off-site local advertising (which helps acquire new customers). Without off-site advertising, the offer only rewards customer retention. As a reminder, the Havoline Installer Co-op Advertising Program exists to encourage local site advertising by helping to offset some of the cost with 2022 co-op funds, for applicable customers.
What is your role as a Chevron sales employee?
- Make Havoline PCMO professional installers aware of the promotion
- See/explain the benefits (see back side of the flyer)
- Note the keys to successful promotion execution (see back side of the flyer)
- Encourage them to enroll themselves
What is the role of Havoline professional installers?
- Enroll themselves so that they are aware of the details of the promotion
- Budget, plan and commit in Feb/Mar to local advertising of the promotion
- Use the free digital promotional materials in their local advertising
- Communicate and set expectations and goals with store employees
- Execute – make every customer aware of the featured products
- Monitor results against stated goals, provide positive feedback, adjust as needed
The enrollment deadline is February 15, 2022. We will notify Marketers and Installers in the LubeLink and Havoline Installer News e-newsletters. Please know the promotion details. If you have questions, please reach out to Dave Schletewitz, Auto Installed Marketing Manager.
