GST® Premium 32 Sunsetting
Transition Customers to GST Advantage™ RO 32
Please be aware Chevron is sunsetting GST® Premium 32 and GST Premium 32 ISOCLEAN® Certified Lubricant. Inventory will only be available while supply lasts. Please encourage your customers to transition to GST Advantage™ RO 32 and GST Advantage™ ISOCLEAN Certified Lubricant 32.
Fight Dirty and Clean Up On Merit Points
From January 1 – October 31, 2022, Marketer Sales Representatives and Sales Managers who pull a new lube oil sample, determine the life extension, and show the value in the RBL® + Universal Calculator, can earn BONUS Merit points.
2022 Havoline® DIFM Consumer Promotion Includes PRO-RS™
Enrollment is now open to Havoline professional installers for the new 2022 Havoline® Do-It-For-Me promotion! This 60-day consumer offer features the new Havoline PRO-RS™ Renewable Full Synthetic line with a healthy $15.00 rebate.
Go Green. Get Green. Havoline® PRO-RS™ LM Rebate
The Havoline® PRO-RS™ Rebate promotion is underway!
The buy-in period runs from Jan 1 – March 31, 2022, and enrolled U.S. Marketers earn $3.00 USD per gallon rebate for every gallon of qualifying Havoline PRO-RS purchased during that time.
Delo® 600 LubeWatch® Offer Extended Thru 2022
Good news, the Delo® 600 ADF LubeWatch® Promotional Offer has been extended through the end of 2022. That’s right, another full year!
The updated promotion description is available in English and French through the links below, as is the list of tests that are performed as part of the extended offering.
2022 Logo Use Guidelines and Logo Files
Linked here are Chevron’s 2022 Logo Use Guidelines and the Chevron-approved 2022 logo files. These are intended for any customer using Chevron’s product brand logos in digital and print advertising, on websites and on social platforms.
2022 Havoline® Installer Cooperative Advertising Program (Co-Op)
One of the benefits we provide U.S. Havoline® PCMO professional installers is access to a cooperative advertising program. It helps differentiate our value proposition as most PCMO competitors do not offer a Co-Op program. A significant marketing investment, the Co-Op program is intended to encourage local advertising using our brands, which supports brand awareness. Off-site local advertising attracts new customers which brings in new cars and revenue, offsetting attrition.
New Delo® 600 ADF Proof of Performance Deck
We’re excited to introduce a new Delo® 600 ADF Proof of Performance presentation featuring Talon Logistics, a regional on-highway fleet for grocery delivery. The main focus of this field trial, completed by the P&T field trial team, was on durability of the diesel particulate filter (DPF) and engine protection.
First Blog of 2022
We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit ChevronLubricants.com, the blog sign-up form pops up in a window.
Last week, those already on the list received a link to the latest article featuring Chevron’s solutions for all-season transmission fluids.
2022 Delo® TRC Calendars Available
Chevron is pleased to provide a 2022 calendar fundraising opportunity, featuring all the 2021 Delo® Tractor Restoration Competition (TRC) finalist teams! The calendars are offered at no cost to the teams who will be working on a 2022 project. Teams may set the price of their calendars to sell in their community in order to offset restoration costs.
Temporary Production Delays from ALS Labs
Please be aware of possible temporary production delays in some ALS laboratories that may impact standard report turnaround times. ALS says the delays are a combination of supply chain issues and impacts to its staff due to rising rates of Covid-19.
Sneak Peek at New Lubricants University
Recently you saw the announcement about Lubricants University migrating to a new home in 2022.
The new and improved Lubricants University will go live in March 2022, but you can get a sneak peek now!
Sales Pipeline Clean Up Awareness
Remind your Marketers about the pending rule that opportunities with expected ship dates greater than 6 months in the past will auto set to Closed-Withdrawn. See attached file. Your marketers will receive the same deck in LubeLink but without the third slide.
2022 CLS & OMA Course Offerings
Please see the following information for our 2022 CLS & OMA Course Offerings. Please choose which class you want to participate in and register for one class only. We do recommend you begin with OMA and do not try to complete both certifications at the same time.
Chevron & Polaris Co-Hosting Varnish Webinar
Chevron and Polaris are co-hosting a webinar on Tuesday, February 1, at 11 a.m. EST titled “Varnish Detection Through Oil Analysis.”
In this webinar you’ll learn what is varnish, what causes it, why it’s a concern, and how it can be detected using certain testing methods.
