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2022-06-27

In this week’s newsletter:

By June 24, 2022No Comments

MSA Rate Change FAQ in Business Point 2.0

 We have posted an FAQ related to the July July 1, 2022, Marketer Served Account (MSA) Rate Changes and Performance Level (PL) Activities Refresh in Chevron Business Point.

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Havoline® PRO-RS™ Marketer Rebate Coming Soon

The newest Marketer promotion is on the horizon! Enrollment opens July 1st for the Havoline® PRO-RS™ Marketer Rebate! U.S. Marketers should enroll at ChevronPromos.com. Canadian Marketers are automatically enrolled.

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2022 Professional Installer Lubrication Recommendation Guide

 The 2022 Professional Installer Lubrication Recommendation Guide, the official key to the full line of Chevron Havoline® lubricants, is now available to order through Marketing Hub. This annual guide contains OEM specifications and corresponding Chevron product recommendations, and is an essential tool for professional installers.

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“The Delo® Difference” on ChevronLubricants.com

We are continuing to see business-to-business (B2B) buyers leaning on digital content to support their buying process prior to engaging with a live sales person. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.

Part of our latest initiative is the launch of the 2022 “Choose Delo®” media campaign, in which we plan to drive leads to the new “Delo Difference” pages on ChevronLubricants.com. Each of the three pillars has a page, highlighted below, which provides insights and educational content for the viewers.

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New Coolant Sales Playbook in Highspot

Hopefully you had the chance to join us last week for the June’s Breaking Barrier session, but if not, Jaye Russo introduced the new Coolant Sales Playbook, now on Highspot.

The Coolant Sales Playbook is one of six Playbooks currently on Highspot, including:

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June’s Recorded Breaking Barriers Session

In case you missed June’s Breaking Barriers lubricants presentation, you can watch the recorded session here. Breaking Barriers is our monthly lubricants focus hour, formerly Monday Morning Kickoff.

The agenda and speakers were:

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1st Source Schedule Updated with Natural Gas Compression Course

Please see attached our 2022 Sales Academy lubricants training schedule. Review and register for a session that works with your schedule.

All our courses are virtual except for a tentatively planned field trip for one Construction session and one Industrial session, as noted in the attachment, but they’re not available in Sales Academy yet.

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