Hopefully you and your customers have seen “The Delo Difference” on ChevronLubricants.com, which provides insights and educational content for business-to-business (B2B) buyers. Part of this latest online initiative is a page devoted to easy-to-read, side-by-side comparisons of our Delo heavy-duty products. The page includes helpful visuals that capture the differences in component life, oil drain intervals, fuel type and fuel economy of each product.
Now that page is available to download as a simple pdf document that can be emailed to and printed by your heavy-duty customers. We will include this same link to your Marketers in LubeLink, but the pdf can also be accessed on Highspot and Marketing Hub.
We are continuing to see customers leaning on digital content to support their buying process prior to engaging with a live sales person. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.
If you’re not familiar with the new Delo Difference pages, each of the three pillars has a page, highlighted below, which provide insights and educational content for the viewers. We incorporated learnings and data from the Emission Control Center Pages, which have been highly successful in supporting Delo 600 ADF. To keep the messaging simple, we are focusing the educational content and insights on: Durability (Equipment and Component Life), Reliability (ODI Service Intervals) and Efficiency (Fuel Economy).
All of this content leads to the product page, where we have strategically displayed our products to simplify the customer experience in selecting and learning about our products. We are just finishing up Phase One of this work and will be shifting focus to the individual product pages. Stay tuned for more information and sales content on new pages in the near future.
