Hopefully you have seen the updated Techron® pages on ChevronLubricants.com, which provide insights and educational content for business-to-business (B2B) and business-to-consumer (B2C) buyers. As part of this latest online initiative, we’ve also developed an easy-to-read, side-by-side comparison page of our Techron products. The page includes a helpful chart that captures the differences in vehicle use, frequency use, and primary function of each product.
The page is available to download as a simple pdf document that can be emailed to, and printed by, your automotive installed customers. The pdf can also be accessed on Marketing Hub. Please do NOT forward Market Driven to your customers.
We are continuing to see customers leaning on digital content to support their buying process prior to engaging with a live salesperson. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.
