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2023-01-16

In this week’s newsletter:

By January 13, 2023No Comments

Jan 2023 Salesfax Digests Now on Marketing Hub

 The January 2023 Product Salesfax Digests (English, French and Spanish) are now available to download from High Spot and the Marketing Hub! Make sure you and your Marketers have all the updates that took place from September – December 2022.

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“Get Pumped for Chevron Grease” Promotion Starts Soon

 From February 1 to May 31, 2023, your Marketers’ qualifying Chevron grease pail purchases can earn them FREE grease equipment. They can choose refillable grease guns and/or pail hand pumps for filling grease guns.

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Free LubeWatch Oil Analysis for New Delo® 600 ADF Customers

 From January 1 to December 31, 2023, Chevron Delo® 600 ADF Diesel Engine Oil customers will be provided LubeWatch oil analysis testing and Lubrication Performance Reviews at no charge.

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Enrollment Open Now for 2023 Coolant Premium Promo

 The latest Chevron Delo® Premium Coolant Promotion begins February 1st! U.S. Marketers can enroll at www.ChevronPromos.com until February 15th. Canadian Marketers are automatically enrolled. Marketers will earn points for qualifying Delo® coolant purchases made between February 1 – March 31, 2023.

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Marketers Can End the Year with a Merit Bonus Bonanza

 From November 1, 2022 – January 31, 2023, Marketers can earn 10,000 merit points per customer, a $50 (USD) value for selling a minimum of 55 gallons/208 litres of Chevron Delo® 600 ADF products. All viscosity grades and package styles apply.

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New Grease Cartridges to Premiere Soon on Rolling Name Change

You’ve seen the news of the upcoming grease changes this year, including new packaging for Chevron’s grease cartridges.

Beginning end of January/early February, customers will start to see new cartridges hit the market on a rolling name change. The new label and cartridge design will enable us to improve supply availability in the near term, as well as the long term.

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Chevron Exhibiting at Upcoming Tradeshows

 With an extensive distribution network, knowledgeable technical support and performance-proven products, Chevron Lubricants is well positioned to provide business solutions to industry customers. Tradeshows are great places to provide solutions and establish life-long customers.

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2023 Xpress lube® Shopper Program™

Chevron is continuing its xpress lube® Shopper Program™ for 2023, with updated program and support materials. The Shopper Program is exclusively for U.S. Havoline xpress lube® (HXL) and Chevron xpress lube® (CXL) locations.

Chevron’s expectation is that anyone that owns a direct and/or indirect relationship with Havoline xpress lube and Chevron xpress lube businesses get these owners to enroll.

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2023 Chevron Havoline® Installer Cooperative (CO-OP) Advertising Program

As part of the Havoline® PCMO value proposition, Chevron is pleased to retain the CO-OP Program for 2023 for PCMO professional installers.

Make sure you and your installed facilities are familiar with the updated 2023 Chevron Havoline Installer Advertising Guidelines.

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2023 Logo Use Guidelines and Logo Files

 Linked here are Chevron’s 2023 Logo Use Guidelines and the Chevron-approved 2023 logo files. These are intended for all PCMO professional installers using Chevron’s product brand logos on websites, social platforms and in digital and print advertising. This is applicable to owners, employees and agencies doing advertising and marketing on behalf of Chevron’s professional installers.

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1st Source 2023 Program Introduction

 Please be aware 1st Source Program Manager Lee Ann Spinetto recorded a webinar introducing important aspects of the 2023 requirements. The link to the recording, as well as to the new 2023 1st Source Brochure and an informational deck, are below.

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2023 Sales Academy Training Schedule is Here

Please review Chevron’s 2023 Sales Academy lubricants training schedule, and register for a session that works with your schedule.

We are offering 24 courses, including virtual, virtual + in-person, and in-person events. Additionally, we are offering two CLS and two OMA-1 prep courses.

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