As the fourth-generation owner and operator of Great Bear Auto, Audra Fordin upholds four principal philosophies that were passed down from her grandfather: Educate Not Intimidate. Show And Tell. Tell Not Sell. Service Not Sales.
As a female ASE-certified mechanic, Audra felt a disconnect with customers early on so once she purchased her family’s shop, she took the wheel and set course to pave the way for better communication with her customers, and as a professional in her field, she’s made it her passion to make sure drivers are empowered to make confident maintenance decisions, which is why she created Women Auto Know and Drivers Auto Know workshops to help demystify the auto repair industry.
The workshops allow Audra to get people under the hoods of their vehicles, to educate them on basic mechanics and how to become safer drivers, which is her top priority. Audra trusts Chevron Techron and Chevron Havoline with her own vehicles so she recommends them to her customers because she has seen the positive benefits of using these products firsthand.
The video can be viewed on our YouTube Channel and your Marketers and Installers can post it to their websites by downloading it from the Marketing Hub.
Stay tuned for new influencer videos about the cleaning power of Techron!
