Chevron Grease Product Line Update
As many of you are aware, we have begun a rolling change with the grease portfolio. You’ve seen the announcements that we’re optimizing our grease portfolio by providing a more complete offering and filling gaps in our existing product line. The goal is to increase our versatility and provide customers with greater stability going forward.
Havoline® Gen 2 Products Now Meet GM’s® dexos1™ Gen 3 Specification
In November 2021, General Motors announced the third generation of its dexos™1 engine oil specification, spelling out new performance requirements for lubricants intended for use in GM vehicles. The dexos1 Gen 3 specification replaces dexos1 Gen 2, which was introduced in 2015.
Chevron Sunsetting Havoline® PRO-DS High Mileage Full Synthetic
Be sure to let your customers know we are sunsetting Havoline® PRO-DS High Mileage Full Synthetic (product code: 223600). The product will only be available while supplies last, so encourage your high mileage PCMO customers to order now!
Chevron Sunsetting Synthetic All-Weather THF
Please let your customers know that Chevron is sunsetting Synthetic All-Weather THF (product code: 255237). Stay tuned for information on transitioning customers to a new product.
Last Week for xpress lube® Operators to Enroll in Consumer Promotion
Your Chevron and Havoline® xpress lube® facilities must enroll by this Wednesday, April 26th, to offer their customers a $20 discount on qualifying Havoline oil changes!
The promotion period runs from May 1 – July 31, 2023, and is exclusively for xpress lube facilities that enroll by the deadline.
Grease Sales Support Materials
As our updated grease product names continue to hit the market, make sure you are taking advantage of the following sales support materials, designed to ease the transition for your customers. You can forward each item directly from High Spot, and your Marketers can access them through Marketing Hub (please do not forward Market Driven outside of Chevron).
Lube Matters Blog Addresses GM’s Latest dexos1™ Spec
We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing!
Last week, those on the list received a link to the latest article, which focuses on GM’s latest dexos1™ Gen 3 specification.
Lubricants Marketer Sales Representative Orientation
Resource for Indirect Marketers
The Customer Success Team continues to expand our support for sales teams and customers. With the updated Lubricants University platform, marketers can now enroll their sales representatives into the Marketer Sales Representative Orientation.
2023 Sales Academy Training Schedule is Here
Please review Chevron’s 2023 Sales Academy lubricants training schedule, and register for a session that works with your schedule.
We are offering 24 courses, including virtual, virtual + in-person, and in-person events. Additionally, we are offering two CLS and two OMA-1 prep courses.
