{"id":30019,"date":"2021-01-15T07:26:18","date_gmt":"2021-01-15T15:26:18","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30019"},"modified":"2021-01-15T07:26:18","modified_gmt":"2021-01-15T15:26:18","slug":"2021-logo-use-guidelines-2","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/01\/15\/2021-logo-use-guidelines-2\/","title":{"rendered":"2021 Logo Use Guidelines"},"content":{"rendered":"

Linked here is the 2021 Chevron-approved logo lockups and use guidelines<\/a> for customer websites and their local digital and print advertising efforts, using our brands to help increase their sales. Changes this year include: the new Havoline\u00ae<\/sup> logo (reflected on our new packaging), this in turn affected the Havoline xpress lube\u00ae<\/sup> logo lockups, the new Chevron xpress lube logo lockup for new U.S. licensees, and a revised Techron\u00ae<\/sup> logo to focus attention on fuel additives (to prevent confusion with gasoline marketing).<\/p>\n

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The guidelines and companion logo download document<\/a> apply to Chevron end customers, including Chevron Marketers, brokers, and distributors that are using Chevron\u2019s product and service brands on websites, in social media, and in digital and print marketing and advertising. The primary intended audience is professional PCMO installers and anyone they employ to help with their local marketing and advertising, which includes Chevron Marketers and agencies who advertise on behalf of their Havoline professional PCMO installer customers.<\/p>\n

As Chevron employees we are brand ambassadors.<\/strong> With that comes a responsibility to ensure our customers are using Chevron\u2019s most current logos on their websites and using them correctly in their marketing and advertising efforts. Checking correct logo use on all customer websites to ensure consistency in the marketplace is an easy controllable for all sales employees.<\/p>\n

CALL TO ACTION:<\/strong><\/p>\n