{"id":30130,"date":"2021-01-29T09:36:00","date_gmt":"2021-01-29T17:36:00","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30130"},"modified":"2021-01-29T09:36:00","modified_gmt":"2021-01-29T17:36:00","slug":"in-this-weeks-newsletter-142","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/01\/29\/in-this-weeks-newsletter-142\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">GST Advantage&#x2122; RO with VARTECH&#x2122; Technology Replaces GST Premium XL<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-GST.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>Please take note, and let your Turbine Oil customers know, that GST Premium XL 32 &#038; 46 have been renamed to GST Advantage&#x2122; RO 32 &#038; 46. There is no change to the product code numbers (253093 and 253094, respectively) or to the formulation.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/gst-advantage-ro-with-vartech-technology-replaces-gst-premium-xl\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Merit Points Using ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales Process<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Merit-Points-Challenger.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"160\" alt=\"\"\/>You\u2019ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales process! There are 3 ways to win:<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/merit-points-using-isoclean-challenger-sales-process\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Enrollment Ends February 5th for Havoline<sup>\u00ae<\/sup><br \/>Bring \u2018em Back<\/p>\n<p>Only a few days left for your Havoline<sup>\u00ae<\/sup> Installers to enroll in the Havoline Bring &#8217;em Back Rebate Promotion.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Hav-rebate-2021.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Below are some important points that are not covered in the promotional flyer:<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/enrollment-ends-february-5th-for-havoline-bring-em-back\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion Underway<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"175px\" \/>We are kicking off the New Year with the Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion!<\/p>\n<p>Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/new-delo-600-adf-kick-some-ash-promotion-underway-5\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Selling Techron<sup>\u00ae<\/sup> &#8211; New Sell Sheets and Display Racks<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Techron-Display-Rack.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"80\" alt=\"\"\/>Two qualifying products in this year\u2019s Havoline<sup>\u00ae<\/sup> Bring \u2018em Back Rebate Promotion are Techron<sup>\u00ae<\/sup> Complete Fuel System Cleaner (20oz) and Techron Diesel (20oz). To assist installers with selling these quality products, we have a new Techron display rack that is perfect for shop owners and can be purchased from the <a href=\"https:\/\/www.chevronmerchcenter.com\/productDetail.aspx?&#038;itemID=CDL004\" rel=\"noopener\" target=\"_blank\">Merchandising Center<\/a> (shown to the right). The racks are available to order while supplies last.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/selling-techron-new-sell-sheets-and-display-racks-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two New PitPack<sup>\u00ae<\/sup> Sales Sheets<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/PitPak-Sales-Sheets.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"95\" alt=\"\"\/>Still have some quick lube shops who aren\u2019t utilizing the PitPack<sup>\u00ae<\/sup> program to manage their inventory? Or maybe you have some owners who are mulling it over and need a tad more convincing? Help bring them on board with two new PitPack sale sheets.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/two-new-pitpack-sales-sheets-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Consumer Automotive Products Sale Sheet<\/p>\n<p>Attention Consumer Products Team: We have a new Consumer Automotive Products Sale Sheet to help with your efforts to get our products into retail rep agencies, brokers and distributors. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Products-Sales-Sheet.JPG\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>This sales sheet is intended as a general representation of our premium product brands and lines, but not intended to represent every single product.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/new-consumer-automotive-products-sale-sheet-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2021 SAMM Post Event Survey<\/p>\n<p>Thank you to all of those who joined us last week for our 2021 Virtual SAMM Event! We missed seeing everyone in person and look forward to when that\u2019s possible again. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/SAMM-2021.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>In the meantime, we\u2019d love to hear how you think this one went.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/2021-samm-post-event-survey\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Canadian 1st Source Brochure Now Available<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/1st-Source.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" width=\"115px\" \/>The Canadian 1st Source Program Brochure is now available, and the changes are similar to those made in the U.S., such as:<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/canadian-1st-source-brochure-now-available\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Five DVTL Events to Help 1st Source Marketers Meet Metric<\/p>\n<p>If you have Marketers that have struggled with coordinating a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), or with getting customers to attend, we have a solution. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Five solutions, to be exact. Chevron is hosting five DVTL events that Marketers can invite customers to, which will help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/five-dvtl-events-to-help-1st-source-marketers-meet-metric-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"12\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/01\/lubricants-training-hour-returns-27\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GST Advantage&#x2122; RO with VARTECH&#x2122; Technology Replaces GST Premium XL Please take note, and let your Turbine Oil customers know, that GST Premium XL 32&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-30130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-02-01"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30130"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30130\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}