{"id":30186,"date":"2021-02-05T13:10:45","date_gmt":"2021-02-05T21:10:45","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30186"},"modified":"2021-02-05T13:10:45","modified_gmt":"2021-02-05T21:10:45","slug":"in-this-weeks-newsletter-143","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/02\/05\/in-this-weeks-newsletter-143\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">GST Advantage&#x2122; RO with VARTECH&#x2122; Technology Replaces GST Premium XL<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-GST.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>Please take note, and let your Turbine Oil customers know, that GST Premium XL 32 &#038; 46 have been renamed to GST Advantage&#x2122; RO 32 &#038; 46. There is no change to the product code numbers (253093 and 253094, respectively) or to the formulation.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/gst-advantage-ro-with-vartech-technology-replaces-gst-premium-xl-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Four New ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricant Products<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/ISOCLEAN-LOGO-NEW.png\" style=\"margin-left: 15px\" align=\"right\" width=\"220\" alt=\"\"\/>We have added four products to the ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants Program, bringing the total to 126 total products eligible for ISOCLEAN Certification.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/four-new-isoclean-certified-lubricant-products\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion Underway<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"175px\" \/>We\u2019re a third of the way through the Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion. Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/delo-600-adf-kick-some-ash-promotion-underway\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Merit Points Using ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales Process<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Merit-Points-Challenger.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"160\" alt=\"\"\/>You\u2019ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales process! There are 3 ways to win:<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/merit-points-using-isoclean-challenger-sales-process-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Seven Brand New Delo<sup>\u00ae<\/sup> Product Customer Testimonials<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Testimonials-Trucks.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>By popular demand, we now have SEVEN new Delo<sup>\u00ae<\/sup> Heavy Duty Engine Oil (HDEO) Product Customer Testimonials for your use. Part of the Delo Upsell Initiative, the collection was developed to help provide you with the proof of performance from customer experiences to aid you in your upsell efforts.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/seven-brand-new-delo-product-customer-testimonials\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two New Techron<sup>\u00ae<\/sup> Videos<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Motorcycles.JPG \" style=\"margin-left: 15px\" align=\"right\" width=\"150\" alt=\"\"\/>We have two brand new Techron<sup>\u00ae<\/sup> videos that can be posted on our Marketers\u2019, Installers\u2019, and other partner retail websites. The full-length videos are housed on YouTube and posted in Marketing Hub, for downloading. Shorter versions of both can also be found on YouTube.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/two-new-techron-videos\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Direct Product Links on Chevron Lubricants Homepage<\/p>\n<p>As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to engage customers, make sure they are aware of the \u2018Featured Products\u2019 panel directly on the homepage of <a href=\"https:\/\/www.chevronlubricants.com\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-Products.JPG\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Users can click directly to the full detail page of our most popular products without having to search through the robust website.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/direct-product-links-on-chevron-lubricants-homepage-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2021 SAMM Recorded Presentations<\/p>\n<p>In case you weren\u2019t able to join us for this year\u2019s virtual SAMM, or you missed portions of the presentation, the individual recorded presentations are now available!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/SAMM-2021.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Simply click the link below to open up the OneDrive folder that houses all of the presentations. The title of each one includes the topic and the name of the presenter.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/2021-samm-recorded-presentations\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Introducing the Customer Success Team<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Customer-Success-Team.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>Send your marketing programs and promotions questions to the Customer Success team at: <a href=\"mailto:CustomerSuccess@Chevron.com\" rel=\"noopener\" target=\"_blank\">CustomerSuccess@Chevron.com<\/a><\/p>\n<p>This new team is ready to assist you with program and promotions questions and issues, including the ones listed below:<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/introducing-the-customer-success-team\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Five DVTL Events to Help 1st Source Marketers Meet Metric<\/p>\n<p>If you have Marketers that have struggled with coordinating a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), or with getting customers to attend, we have a solution. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Five solutions, to be exact. Chevron is hosting five DVTL events that Marketers can invite customers to, which will help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/five-dvtl-events-to-help-1st-source-marketers-meet-metric-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Update for March<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Please take note that the topic for the March Training Hour has changed to &#8220;GST Advantage&#x2122; with VARTECH&#x2122;  Technology Product  Introduction.&#8221;<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"12\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/lubricants-training-hour-returns-28\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GST Advantage&#x2122; RO with VARTECH&#x2122; Technology Replaces GST Premium XL Please take note, and let your Turbine Oil customers know, that GST Premium XL 32&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-30186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-02-08"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30186"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30186\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}