{"id":30377,"date":"2021-02-28T12:12:16","date_gmt":"2021-02-28T20:12:16","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30377"},"modified":"2021-02-28T12:12:16","modified_gmt":"2021-02-28T20:12:16","slug":"in-this-weeks-newsletter-146","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/02\/28\/in-this-weeks-newsletter-146\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Introducing GST Advantage&#x2122; EP with VARTECH&#x2122; Technology &#8211; <em>Both GST Advantage Products Now Available<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Varnish.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>You saw the premiere of GST Advantage RO a couple weeks ago. Now we\u2019re excited to announce the introduction of GST Advantage EP 32 &#038; 46!<\/p>\n<p>GST Advantage EP and RO are formulated with VARTECH&#x2122; Technology, which is advanced chemistry combined with premium base oils that inhibits varnish formation to help maintain peak performance, reliability, and productivity. <\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/introducing-gst-advantage-ep-with-vartech-technologyboth-gst-advantage-products-now-available\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Havoline<sup>\u00ae<\/sup> DIFM Bring \u2018em Back Promotion Underway<\/p>\n<p>The Havoline<sup>\u00ae<\/sup> Bring \u2018em Back promotion begins today, <strong>March 1st<\/strong>, and runs until May 31st! <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Hav-rebate-2021.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Below are some important points that are not covered in the promotional flyer:<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/havoline-difm-bring-em-back-promotion-underway\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion Underway<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Just one month left in the Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion! Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/delo-600-adf-kick-some-ash-promotion-underway-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2021 Merit Reward Program<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2021-Merit-Reward.JPG \" style=\"margin-left: 15px\" alt=\" \" align=\"right\" width=\"185px\" \/>The Merit Program rewards Chevron Lubrication Marketer sales employees for winning new or share of wallet business of any Chevron-branded lubricants or coolants. An Opportunity must meet the following criteria to be awarded:<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/2020-2021-medalist-coolant-loyalty-contests-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Merit Points Using ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales Process<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Merit-Points-Challenger.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>You\u2019ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN<sup>\u00ae<\/sup> Challenger Sales process! There are 3 ways to win:<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/merit-points-using-isoclean-challenger-sales-process-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New GST Advantage&#x2122; Sales Tools<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/GST-SALES-TOOLS.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>In addition to the GST Advantage&#x2122; RO <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/industrial\/en_us\/sales-material\/all-other\/GST_Advantage_RO_Launch Deck_Chevron_2021.pdf\" rel=\"noopener\" target=\"_blank\">Proof of Performance Deck<\/a> that premiered last week, there are a number of new GST Advantage RO sales tools now available on Marketing Hub for your turbine customers to download:<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/new-gst-advantage-sales-tools\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Follow Chevron Brands on Facebook<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/follow-chevron-brands.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"150\" alt=\"\"\/>Engaging with customers virtually is more important, not to mention necessary, today than ever before. Make sure your customers and prospects are staying up-to-date on all the latest from our Delo<sup>\u00ae<\/sup>, Havoline<sup>\u00ae<\/sup> and Techron<sup>\u00ae<\/sup> brands by following them on Facebook.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/follow-chevron-brands-on-facebook\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New LubeTek Page on ChevronLubricants.com<\/p>\n<p>We are pleased to share that we have created a new LubeTek page on ChevronLubricants.com (US\/Canada) with the following updated reference documents: <\/p>\n<ul>\n<li>Chevron Product Weights<\/li>\n<li>Appendix J &#8211; Product Specific Shelf Life<\/li>\n<li>Lubricant Storage, Stability, and Estimated ShelfLife Technical Bulletin<\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/new-lubetel-page.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The reference documents are designed to provide quick answers to common questions and potentially reduce routine inquiries.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/new-lubetek-page-on-chevronlubricants-com\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron 1st Source Account Planning Training \u2013<br \/>March 12, 2021<\/p>\n<p>Encourage your 1st Source Marketers to join Amit Patel and Colleen Francis for a webinar March 12th on Chevron 1st Source Account Planning Training. The webinar will run from 1 &#8211; 2:30 p.m. EST (10 &#8211; 11:30 a.m. PST). <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/1st-source-acct-plannining.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>You can upload the invite to your calendar through the link below. We will forward the same invite to your Marketers in this week\u2019s LubeLink.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/chevron-1st-source-account-planning-training-march-12-2021\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/monthly-dvtl-events-through-june-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Update for March<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Please take note that the topic for the March Training Hour has changed to &#8220;GST Advantage&#x2122; with VARTECH&#x2122;  Technology Product  Introduction.&#8221;<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/02\/lubricants-training-hour-update-to-march-3\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing GST Advantage&#x2122; EP with VARTECH&#x2122; Technology &#8211; Both GST Advantage Products Now Available You saw the premiere of GST Advantage RO a couple weeks&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-30377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-03-01"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30377"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30377\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}