{"id":30432,"date":"2021-03-05T12:46:08","date_gmt":"2021-03-05T20:46:08","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30432"},"modified":"2021-03-05T12:46:08","modified_gmt":"2021-03-05T20:46:08","slug":"in-this-weeks-newsletter-147","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/03\/05\/in-this-weeks-newsletter-147\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Updated GST Advantage&#x2122; EP Statement<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Varnish.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The original announcement in last week\u2019s Market Driven stated that the product codes for GST Advantage EP 32 &#038; 46 are not changing from the GST 2300 32 &#038; 46 product codes. Please note we have corrected that statement. <\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/updated-gst-advantage-ep-statement\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion Underway<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Just one month left in the Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion! Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/delo-600-adf-kick-some-ash-promotion-underway-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two New ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricant Technical Bulletins<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/ISOCLEAN-LOGO-NEW.png\" style=\"margin-left: 15px\" align=\"right\" width=\"220\" alt=\"\"\/>Chevron\u2019s ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants Program is the industry-leading solution for customers to meet their equipment manufacturer fluid cleanliness, which is critical because particle contamination is the number one cause of lubricant related failure in equipment. Now, we have two new technical bulletins for our Chevron ISOCLEAN Marketers to use to ensure the ISOCLEAN Certified Lubricants they deliver to their customers meet those stringent fluid cleanliness metrics.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/two-new-isoclean-certified-lubricant-technical-bulletins\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New GST Advantage&#x2122; Sales Tools<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/GST-SALES-TOOLS.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>In addition to the GST Advantage&#x2122; RO <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/industrial\/en_us\/sales-material\/all-other\/GST_Advantage_RO_Launch Deck_Chevron_2021.pdf\" rel=\"noopener\" target=\"_blank\">Proof of Performance Deck<\/a> that premiered two weeks ago, there are a number of new GST Advantage RO sales tools now available on Marketing Hub for your turbine customers to download:<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/new-gst-advantage-sales-tools-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Follow Chevron Brands on Facebook<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/follow-chevron-brands.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"150\" alt=\"\"\/>Engaging with customers virtually is more important, not to mention necessary, today than ever before. Make sure your customers and prospects are staying up-to-date on all the latest from our Delo<sup>\u00ae<\/sup>, Havoline<sup>\u00ae<\/sup> and Techron<sup>\u00ae<\/sup> brands by following them on Facebook.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/follow-chevron-brands-on-facebook-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New LubeTek Page on ChevronLubricants.com<\/p>\n<p>We are pleased to share that we have created a new LubeTek page on ChevronLubricants.com (US\/Canada) with the following updated reference documents: <\/p>\n<ul>\n<li>Chevron Product Weights<\/li>\n<li>Appendix J &#8211; Product Specific Shelf Life<\/li>\n<li>Lubricant Storage, Stability, and Estimated ShelfLife Technical Bulletin<\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/new-lubetel-page.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The reference documents are designed to provide quick answers to common questions and potentially reduce routine inquiries.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/new-lubetek-page-on-chevronlubricants-com-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Retail Fuels 101 Training &#8211; March 9, 2021<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Retail-Fuels.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Grow your knowledge base and familiarize yourself with the ins and outs of supporting Chevron and Texaco stations. From understanding customers, brands, technology, programs, financials, payments and loyalty, you\u2019ll receive a high-level overview on how we can succeed and stay competitive in the retail space.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/retail-fuels-101-training\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron 1st Source Account Planning Training \u2013<br \/>March 12, 2021<\/p>\n<p>Encourage your 1st Source Marketers to join Amit Patel and Colleen Francis for a webinar March 12th on Chevron 1st Source Account Planning Training. The webinar will run from 1 &#8211; 2:30 p.m. EST (10 &#8211; 11:30 a.m. PST). <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/1st-source-acct-plannining.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>You can upload the invite to your calendar through the link below. We will forward the same invite to your Marketers in this week\u2019s LubeLink.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/chevron-1st-source-account-planning-training-march-12-2021-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/monthly-dvtl-events-through-june-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Update for March<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Please take note that the topic for the March Training Hour has changed to &#8220;GST Advantage&#x2122; with VARTECH&#x2122;  Technology Product  Introduction.&#8221;<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/lubricants-training-hour-update-to-march-4\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated GST Advantage&#x2122; EP Statement The original announcement in last week\u2019s Market Driven stated that the product codes for GST Advantage EP 32 &#038; 46&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-30432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-03-08"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30432"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30432\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}