{"id":30534,"date":"2021-03-19T12:59:20","date_gmt":"2021-03-19T19:59:20","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30534"},"modified":"2021-03-19T12:59:20","modified_gmt":"2021-03-19T19:59:20","slug":"in-this-weeks-newsletter-149","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/03\/19\/in-this-weeks-newsletter-149\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Introducing Taro<sup>\u00ae<\/sup> Ultra<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Taro.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>We\u2019re excited to announce the premiere of Chevron\u2019s newest marine engine oil \u2013 Taro<sup>\u00ae<\/sup> Ultra! Taro Ultra is a new product that is replacing our phased-out Taro Special HT LF, thus there is no overall increase in product line complexity.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/introducing-taro-ultra-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">One Week Left in the<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Just one week left in the Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion! Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/one-week-left-in-the-600-adf-kick-some-ash-promotion\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Additional GST<sup>\u00ae<\/sup> Advantage Sales Tools Now on Marketing Hub<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/More-GST-Tools.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"120\" alt=\"\"\/>You\u2019ve seen the crop of GST<sup>\u00ae<\/sup> Advantage RO assets that were made available a couple weeks ago, and now you have a new set of tools to share with your turbine customers.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/additional-gst-advantage-sales-tools-now-on-marketing-hub\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Latest Blog Article Features Chevron\u2019s Varnish Solution<\/p>\n<p>You can ensure your customers receive regular industry tutorials straight to their inbox by encouraging them to subscribe to the Lube Matters blog.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Latest-Blog.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The only way to get a direct link to all of our industry-leading articles is to subscribe!<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/latest-blog-article-features-chevrons-varnish-solution\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Updating the Havoline<sup>\u00ae<\/sup> Site Finder<\/p>\n<p>If you or one of your Lubrication Marketers have any Havoline<sup>\u00ae<\/sup> xpress lubes<sup>\u00ae<\/sup>, Havoline Builders or Havoline Installers that are not coming up when searched for on our Havoline site finder, be sure to fill out the <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/havoline\/en_us\/resources\/InstallerLocations.xlsx\" rel=\"noopener\" target=\"_blank\">Installer Info spreadsheet<\/a> and notify the team at <a href=\"mailto:lbcaccts@chevron.com\">LBC Account Setup<\/a><\/a>.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Havoline-Site-Finder.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Any information filled out on the spreadsheet will appear on the website.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/updating-the-havoline-site-finder\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Account Planning Recorded Presentation<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/LM-Account-PLanning-Webinar.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Recently we completed a great training session on Account Planning where we reviewed the expectations, the account plan template, what \u201cgood\u201d looks like, minimum account plan requirements, etc. This training supports the new 1st Source requirement to complete an account plan for the top 5 strategic accounts.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/account-planning-recorded-presentation\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Friday Morning Kickoff \u2013 March 19, 2021 Recorded Presentation<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/up-to-the-challenge.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"220\" alt=\"\"\/>In case you missed last week\u2019s Friday Morning Kickoff, we shared valuable sales ops, sales enablement and sales readiness updates, as well as a focus on value.<\/p>\n<p>The speakers and agenda topics were:<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/friday-morning-kickoff-recorded-presentation\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/monthly-dvtl-events-through-june-5\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/lubricants-training-hour-returns-29\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Taro\u00ae Ultra We\u2019re excited to announce the premiere of Chevron\u2019s newest marine engine oil \u2013 Taro\u00ae Ultra! Taro Ultra is a new product that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-30534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-03-22"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30534"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30534\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}