{"id":30600,"date":"2021-03-26T13:50:02","date_gmt":"2021-03-26T20:50:02","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30600"},"modified":"2021-03-26T13:50:02","modified_gmt":"2021-03-26T20:50:02","slug":"in-this-weeks-newsletter-150","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/03\/26\/in-this-weeks-newsletter-150\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">GST Advantage&#x2122; EP &#038; RO and Taro<sup>\u00ae<\/sup> Ultra<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Varnish.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>We\u2019ve rolled out a number of new products the past few weeks, so make sure you and your customers are familiar with the latest introductions.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/gst-advantage-ep-ro-and-taro-ultra\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">NEW 2nd Quarter Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"165px\" \/>Did your customers enjoy the first quarter (Q1) Kick Some Ash Delo<sup>\u00ae<\/sup> 600 ADF Rebate promotion? If so, we have good news. We are introducing a NEW Kick Some Ash Delo 600 ADF Rebate promotion for Q2!<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/new-2nd-quarter-delo-600-adf-kick-some-ash-promotion\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">All GST<sup>\u00ae<\/sup> Advantage Sales Tools in One Download<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/More-GST-Tools.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"160\" alt=\"\"\/>Hopefully you&#8217;ve had a chance to use the GST Advantage sales brochures, linked below, but as with any new product launch, we have produced a whole slate of marketing and sales assets you may not be aware of.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/full-list-of-gst-advantage-sales-tools\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Launch of the VARTECH&#x2122; Solution Marketing Campaign<\/p>\n<p>We are excited to announce the marketing campaign launch of <strong>The VARTECH&#x2122; Solution<\/strong>, Chevron\u2019s proprietary technologies that work as a holistic 2-step Clean and Control approach to help operators reduce the threats of varnish.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Stick-it-to-varnish.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p><strong>Step 1 Clean:<\/strong> with Chevron\u2019s <strong>VARTECH&#x2122; Industrial System Cleaner<\/strong>.<\/p>\n<p><strong>Step 2 Control:<\/strong> Introducing <strong>GST Advantage&#x2122; EP with VARTECH&#x2122; Technology<\/strong> and the previously announced <strong>Advantage&#x2122; RO with VARTECH&#x2122; Technology<\/strong>, formulated to help control varnish formation and extend oil life.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/launch-of-the-vartech-solution-marketing-campaign\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Latest Blog Article Features Chevron\u2019s Varnish Solution<\/p>\n<p>You can ensure your customers receive regular industry tutorials straight to their inbox by encouraging them to subscribe to the Lube Matters blog.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Latest-Blog.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The only way to get a direct link to all of our industry-leading articles is to subscribe!<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/latest-blog-article-features-chevrons-varnish-solution-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Updating the Havoline<sup>\u00ae<\/sup> Site Finder<\/p>\n<p>If you or one of your Lubrication Marketers have any Havoline<sup>\u00ae<\/sup> xpress lubes<sup>\u00ae<\/sup>, Havoline Builders or Havoline Installers that are not coming up when searched for on our Havoline site finder, be sure to fill out the <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/havoline\/en_us\/resources\/InstallerLocations.xlsx\" rel=\"noopener\" target=\"_blank\">Installer Info spreadsheet<\/a> and notify the team at <a href=\"mailto:lbcaccts@chevron.com\">LBC Account Setup<\/a>.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Havoline-Site-Finder.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Any information filled out on the spreadsheet will appear on the website.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/updating-the-havoline-site-finder-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Bulk Label Ordering Process for PCMO Installers<\/p>\n<p>Please note that PCMO professional installers needing bulk\/tote\/drum labels should use Chevron\u2019s bulk tank labels for industry compliance purposes. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Bulk-Label-Center.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Each Chevron Lubrication Marketer has a Label Catalog in the CustomPoint Drum and Pail System.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/bulk-label-ordering-process-for-pcmo-installers-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Account Planning Recorded Presentation<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/LM-Account-PLanning-Webinar.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Recently we completed a great training session on Account Planning where we reviewed the expectations, the account plan template, what \u201cgood\u201d looks like, minimum account plan requirements, etc. This training supports the new 1st Source requirement to complete an account plan for the top 5 strategic accounts.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/account-planning-recorded-presentation-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/monthly-dvtl-events-through-june-6\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/03\/lubricants-training-hour-returns-30\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GST Advantage&#x2122; EP &#038; RO and Taro\u00ae Ultra We\u2019ve rolled out a number of new products the past few weeks, so make sure you and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-30600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-03-29"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30600"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30600\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}