{"id":30770,"date":"2021-04-23T10:05:28","date_gmt":"2021-04-23T17:05:28","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30770"},"modified":"2021-04-23T10:05:28","modified_gmt":"2021-04-23T17:05:28","slug":"in-this-weeks-newsletter-154","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/04\/23\/in-this-weeks-newsletter-154\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Havoline<sup>\u00ae<\/sup> Lifelong in Walmart<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-Lifelong.jpg\" alt=\"\" width=\"95\" height=\"135\" style=\"margin-left: 15px\" align=\"right\"\/>Havoline<sup>\u00ae<\/sup> hit another milestone! We secured and expanded distribution of Havoline PRO-DS High Mileage Full Synthetic at Walmart. In their 1200 stores in the southeast and 250 stores on the West Coast, the product is called Havoline Lifelong.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/havoline-lifelong-in-walmart-2\/ \">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Havoline<sup>\u00ae<\/sup> DIFM Bring \u2018em Back Promotion Underway<\/p>\n<p>Just a little over a month left in the Havoline Bring \u2018em Back Promotion!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Hav-rebate-2021.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Below are some important points that are not covered in the promotional flyer:<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/havoline-difm-bring-em-back-promotion-underway-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">REVISED Havoline<sup>\u00ae<\/sup> Installer Co-Op Advertising Guidelines<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/INSTALLER-COOP.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"165\" alt=\"\"\/>Please be aware the 2021 Havoline<sup>\u00ae<\/sup> Installer Co-Op Advertising Guidelines have been revised to clarify that certain audio\/visual equipment is not reimbursable as part of an AutoNetTV subscription or similar signage purchases. The complete revisions are highlighted in yellow in the updated guidelines document, linked below.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/revised-havoline-installer-co-op-advertising-guidelines\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Latest Blog Article Tackles Defect Elimination<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Defect-Elimination-Blog2.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"165\" alt=\"\"\/>We continue to update the Chevron Lube Matters blog, and you and your customers can get the articles delivered straight to your inbox, but only by subscribing! When you visit <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>, the blog sign-up form pops up in a window. Last week, those already on the list received a link to the latest article about eliminating defects in plant operations.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/latest-blog-article-tackles-defect-elimination\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron xpress lube<sup>\u00ae<\/sup> is Here<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Chevron-Xpresslube.jpg \" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>We are excited to announce that the first Chevron xpress lube<sup>\u00ae<\/sup> (CXL) officially opened its doors in Fountain Hills, Arizona last month &#8211; and we\u2019ll see another CXL location very soon. We are also ramping up marketing efforts starting with a new <a href=\"https:\/\/www.chevronlubricants.com\/en_us\/home\/services\/pro-services\/personal-rec-vehicles\/chevron-xpress-lube-become-an-xpress-lube-owner.html\" rel=\"noopener\" target=\"_blank\">Chevron xpress lube web page<\/a> targeting U.S. quick lube owners.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/chevron-xpress-lube-is-here-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monday Morning Kickoff \u2013 April 19, 2021 Recorded Presentation<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Thurs-Morn-Kickoff.JPG\" style=\"margin-left: 15px\" align=\"right\" width=\"210\" alt=\"\"\/>In case you missed last week\u2019s Monday Morning Kickoff, we shared valuable leadership messages, sales enablement and marketing updates.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/monday-morning-kickoff-april-19-2021-recorded-presentation\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Virtual Training Opportunities Coming<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Sales Readiness team has been working to move courses to a virtual platform, including 1st Source Construction! These are instructor led trainings combined with a self-paced study.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/virtual-training-opportunities-coming-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/monthly-dvtl-events-through-june-10\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/04\/lubricants-training-hour-returns-34\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havoline\u00ae Lifelong in Walmart Havoline\u00ae hit another milestone! We secured and expanded distribution of Havoline PRO-DS High Mileage Full Synthetic at Walmart. In their 1200&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-30770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-04-25"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30770"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30770\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}