{"id":30834,"date":"2021-05-07T07:49:21","date_gmt":"2021-05-07T14:49:21","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30834"},"modified":"2021-05-07T07:49:21","modified_gmt":"2021-05-07T14:49:21","slug":"in-this-weeks-newsletter-156","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/05\/07\/in-this-weeks-newsletter-156\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Direct Product Links on Chevron Lubricants Homepage<\/p>\n<p>As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to engage customers, make sure they are aware of the \u2018Featured Products\u2019 panel directly on the homepage of <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Direct-Links1.jpg\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Users can click directly to the full detail page of our most popular products without having to search through the robust website.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/direct-product-links-on-chevron-lubricants-homepage-3\/ \">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 LubeWatch<sup>\u00ae<\/sup> Offer Extended Thru End of Year<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Lube-watch.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"200px\" \/>The LubeWatch Program added a Delo<sup>\u00ae<\/sup> 600 Engine Test package last year, and coupled a free testing offer with it that was good through June 2021. Well, good news! That offer is now good through <strong>December 31, 2021<\/strong>.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/delo-600-lubewatch-offer-extended-thru-end-of-year\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Utilize FA-4 Assets on Marketing Hub<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/FA4-Assets.jpg \" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>If you\u2019re looking for sales materials to help convey the benefits of FA-4 oils to your fleet customers, the Marketing Hub has a number of assets that can be partnered together to convey the benefits of switching to Chevron\u2019s FA-4 products.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/utilize-fa-4-assets-on-marketing-hub-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">The (Spring) Cleaning Power of Techron<sup>\u00ae<\/sup><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Techron-Blog.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>We continue to update the Chevron Lube Matters blog, and you and your customers can get the articles delivered straight to your inbox, but only by subscribing! When you visit <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>, the blog sign-up form pops up in a window. Last week, those already on the list received a link to the latest article that focuses on preparing for spring with the cleaning powers of Techron<sup>\u00ae<\/sup>.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/the-spring-cleaning-power-of-techron\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Virtual Training Opportunities Coming<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Sales Readiness team has been working to move courses to a virtual platform, including 1st Source Construction! These are instructor led trainings combined with a self-paced study.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/virtual-training-opportunities-coming-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/monthly-dvtl-events-through-june-12\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/lubricants-training-hour-returns-36\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Product Links on Chevron Lubricants Homepage As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-30834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-05-10"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30834"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30834\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}