{"id":30862,"date":"2021-05-17T07:11:29","date_gmt":"2021-05-17T14:11:29","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30862"},"modified":"2021-05-17T07:11:29","modified_gmt":"2021-05-17T14:11:29","slug":"in-this-weeks-newsletter-157","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/05\/17\/in-this-weeks-newsletter-157\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Direct Product Links on Chevron Lubricants Homepage<\/p>\n<p>As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to engage customers, make sure they are aware of the \u2018Featured Products\u2019 panel directly on the homepage of <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Direct-Links1.jpg\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Users can click directly to the full detail page of our most popular products without having to search through the robust website.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/direct-product-links-on-chevron-lubricants-homepage-4\/ \">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 LubeWatch<sup>\u00ae<\/sup> Offer Extended Thru End of Year<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Lube-watch.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"200px\" \/>The LubeWatch Program added a Delo<sup>\u00ae<\/sup> 600 Engine Test package last year, and coupled a free testing offer with it that was good through June 2021. Well, good news! That offer is now good through <strong>December 31, 2021<\/strong>.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/delo-600-lubewatch-offer-extended-thru-end-of-year-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">SMARTFill<sup>\u00ae<\/sup> Label Sell Sheet<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Smartfill-Sell-Sheet2.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"210px\" \/>A <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/industrial\/en_us\/sales-material\/sales-sheet\/Smartfill_Label_Brochure.pdf\" rel=\"noopener\" target=\"_blank\">new pdf brochure<\/a> highlighting the benefits of SmartFill<sup>\u00ae<\/sup> Labels is now available in Marketing Hub. The SmartFill Label program is designed to ensure the correct Chevron lubricant is used in the right piece of equipment and in the proper location.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/smartfill-label-sell-sheet\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Marketers Can Connect with eNewsletter Program<\/p>\n<p>Chevron\u2019s eNewsletter Program offers Marketers a highly targeted, customizable and trackable way to communicate with their customers by delivering valuable content to them wherever they are located. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Newsletter.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>This program is a cost-effective way to deliver information about industry trends, lubrication products and their own company.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/marketers-can-connect-with-enewsletter-program-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Chevron Merch Center \u2013 An Improved User Experience<\/p>\n<p>The Chevron Merch Center (formerly Chevron Signage and Merchandising Center) &#8211; your comprehensive resource for Havoline<sup>\u00ae<\/sup> professional PCMO installer branded support items &#8211;  <strong>has undergone an extensive update<\/strong> to improve the user experience for our customers!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-Merch-Center.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The new Chevron Merch Center platform offers enhanced functionality, ease of use, speed and a more contemporary look and feel. Users can now navigate and shop by:<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/new-chevron-merch-center-an-improved-user-experience\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Monthly DVTL Events Through June<\/p>\n<p>Have your Marketers join a Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/monthly-dvtl-events-through-june-13\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Hour Returns<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.<\/p>\n<p>We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/05\/lubricants-training-hour-returns-37\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Product Links on Chevron Lubricants Homepage As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-30862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-05-17"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30862"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30862\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}