{"id":30921,"date":"2021-05-21T11:10:29","date_gmt":"2021-05-21T18:10:29","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=30921"},"modified":"2021-05-21T11:10:29","modified_gmt":"2021-05-21T18:10:29","slug":"havoline-lifelong-in-walmart-3","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/05\/21\/havoline-lifelong-in-walmart-3\/","title":{"rendered":"Havoline\u00ae Lifelong in Walmart"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-Lifelong.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"150\" alt=\"\"\/>Hopefully you&#8217;ve seen the announcement that we secured and expanded distribution of Havoline PRO-DS High Mileage Full Synthetic at Walmart. In their 1200 stores in the southeast and 250 stores on the West Coast, the product is called Havoline Lifelong.<\/p>\n<p>Havoline Lifelong will be positioned as an \u201call in one\u201d product, designed to work for new vehicles and older or high mileage vehicles. This positioning helps simplify the options on the shelf, reduces the complexity for both the consumer shopping the category and for Walmart, and helps differentiate the product from competitors. The Lifelong name will be exclusive to Walmart, at least initially.<\/p>\n<p>Lifelong will carry three viscosity grades on the shelf: 0W-20, 5W-20 &#038; 5W-30. As a reminder, <a href=\"https:\/\/www.chevronlubricants.com\/en_us\/home\/learning\/about-our-brands\/havoline\/havoline-smart-change.html\" rel=\"noopener\" target=\"_blank\">Havoline Smart Change<\/a> products (also exclusively at Walmart) also include Havoline High Mileage Synthetic Technology, Havoline Synthetic Blend and Havoline Motor Oil. <\/p>\n<p><a href=\"http:\/\/marketdriven.chevronmarcom.com\/2021\/05\/in-this-weeks-newsletter-158\/#2\">Back to MarketDriven<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hopefully you&#8217;ve seen the announcement that we secured and expanded distribution of Havoline PRO-DS High Mileage Full Synthetic at Walmart. In their 1200 stores in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-30921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-05-24"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=30921"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/30921\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=30921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=30921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=30921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}