{"id":31034,"date":"2021-06-04T08:53:56","date_gmt":"2021-06-04T15:53:56","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=31034"},"modified":"2021-06-04T08:53:56","modified_gmt":"2021-06-04T15:53:56","slug":"in-this-weeks-newsletter-160","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/06\/04\/in-this-weeks-newsletter-160\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Introducing Delo<sup>\u00ae<\/sup> TorqForce<sup>\u00ae<\/sup> Syn 5W-30<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/TorqForce-5w30.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Premiering on a rolling conversion, starting in July, is Chevron\u2019s new Delo<sup>\u00ae<\/sup> TorqForce<sup>\u00ae<\/sup> Syn 5W-30. This product reformulation will update the product&#8217;s viscosity grade from SAE 5W-20 to SAE 5W-30.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/introducing-delo-torqforce-syn-5w-30\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2nd Quarter Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/KSA-Q2.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>The Q2 Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash Promotion is underway!<\/p>\n<p><strong>Promotion Period: April 1 \u2013 June 30, 2021<\/strong><\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/2nd-quarter-delo-600-adf-kick-some-ash-promotion-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Updated Heavy Duty Oil Drain Intervals Brochure<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Updated-HD-Brochure.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>We\u2019re excited to announce we\u2019ve updated our brochure that features the on-highway, heavy-duty recommended oil drain intervals of OEMs. This is a great reference for sales to leverage when talking to fleet managers, as it covers all on-highway OEM manufacturers.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/updated-heavy-duty-oil-drain-intervals-brochure-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Delo<sup>\u00ae<\/sup> 600 ADF Fuel Economy Deck<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Kick-Ash-2021.JPG\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"155px\" \/>New Delo<sup>\u00ae<\/sup> 600 ADF tools continue to roll out, and the latest one is a sales deck focusing on the fuel economy benefits of the product.<\/p>\n<p>As ash and soot build up in the DPF, they increase engine back-pressure, negatively impacting fuel economy.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/new-delo-600-adf-fuel-economy-deck-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Improve Reliability with Proper Lubrication<\/p>\n<p>Hopefully you saw the latest article to go up on Chevron Lube Matters addressing how proper lubrication, particularly using ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants, can improve equipment reliability. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/common\/en_us\/marketing-support\/web-images\/Proper-Lubrication-Blog900x300.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>If you haven\u2019t read it, you and your customers can get the articles delivered straight to your inbox, but only by subscribing!<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/improve-reliability-with-proper-lubrication\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron\u2019s Trade Show Support Site Powered by Deckel &#038; Moneypenny<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Trade-Show.jpg \" style=\"margin-left: 15px\" align=\"right\" width=\"125\" alt=\"\"\/>If you have customers who are looking for exhibit booth materials or other Chevron promotional items, let them know how to take advantage of Chevron\u2019s Trade Show Support site, powered by Deckel &#038; Moneypenny Exhibits.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/chevrons-trade-show-support-site-powered-by-deckel-moneypenny-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two Virtual Training Courses Now Scheduled<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>These classes serve as an introduction for those new to lubricant sales targeting new Chevron and Marketer employees.<br \/>\n<strong>Products &#038; Application Course \u2013 June 14, 2021<\/strong><br \/>\n<strong>Value Based Selling Course \u2013 July 28, 2021<\/strong> <\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/two-virtual-training-courses-now-scheduled-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training UPDATE<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Lubricant Training Hour change! The June 15, 2021 training session has been updated to \u201cPlaybooks, What They Are &#038; How to Use Them\u201d with Jay Russo, Lead Sales Guide. The existing link is the same, only the discussion topic has changed.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/lubricants-training-update-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">June\u2019s DVTL Event<\/p>\n<p>The next Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL) event is next week, and it gives Marketers a chance to satisfy their Marketing Execution and Competency Development metric.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/junes-dvtl-event-2\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Delo\u00ae TorqForce\u00ae Syn 5W-30 Premiering on a rolling conversion, starting in July, is Chevron\u2019s new Delo\u00ae TorqForce\u00ae Syn 5W-30. This product reformulation will update&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-31034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-06-06"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=31034"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31034\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=31034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=31034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=31034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}