{"id":31064,"date":"2021-06-10T12:45:26","date_gmt":"2021-06-10T19:45:26","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=31064"},"modified":"2021-06-10T12:45:26","modified_gmt":"2021-06-10T19:45:26","slug":"in-this-weeks-newsletter-161","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/06\/10\/in-this-weeks-newsletter-161\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Introducing Delo<sup>\u00ae<\/sup> TorqForce<sup>\u00ae<\/sup> Syn 5W-30<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/TorqForce-5w30.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Premiering on a rolling conversion, starting in July, is Chevron\u2019s new Delo<sup>\u00ae<\/sup> TorqForce<sup>\u00ae<\/sup> Syn 5W-30, as well as the ISOCLEAN<sup>\u00ae<\/sup> version. This product reformulation will update the product&#8217;s viscosity grade from SAE 5W-20 to SAE 5W-30.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/introducing-delo-torqforce-syn-5w-30-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Q2 RBL&#x2122; Feature Series<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/RBL.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"120\" alt=\"\"\/>The RBL&#x2122; Feature Series was developed to reward sellers who are driving quality value-based selling in their opportunities to not just reinforce the behavior, but also to collect and highlight examples of what \u201cgood\u201d looks like.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/q2-rbl-feature-series-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">SMARTFill<sup>\u00ae<\/sup> Label Sell Sheet<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Smartfill-Sell-Sheet2.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"210px\" \/>A <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/industrial\/en_us\/sales-material\/sales-sheet\/Smartfill_Label_Brochure.pdf\" rel=\"noopener\" target=\"_blank\">new pdf brochure<\/a> highlighting the benefits of SmartFill<sup>\u00ae<\/sup> Labels is now available in Marketing Hub. The SmartFill Label program is designed to ensure the correct Chevron lubricant is used in the right piece of equipment and in the proper location.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/smartfill-label-sell-sheet-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Marketers Can Connect with eNewsletter Program<\/p>\n<p>Chevron\u2019s eNewsletter Program offers Marketers a highly targeted, customizable and trackable way to communicate with their customers by delivering valuable content to them wherever they are located. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Newsletter.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>This program is a cost-effective way to deliver information about industry trends, lubrication products and their own company.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/marketers-can-connect-with-enewsletter-program-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2021 Delo<sup>\u00ae<\/sup> Tractor Restoration Competition Now Open<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Tractor2021.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"145\" alt=\"\"\/>The 2021 Delo<sup>\u00ae<\/sup> Tractor Restoration Competition (TRC) is now open, and we plan to be in person for the finals in Indianapolis! Students do not have to have their Restoration Report or their video completed in order to register. <\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/2021-delo-tractor-restoration-competition-now-open-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two Virtual Training Courses Now Scheduled<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>These classes serve as an introduction for those new to lubricant sales targeting new Chevron and Marketer employees.<br \/>\n<strong>Products &#038; Application Course \u2013 June 14, 2021<\/strong><br \/>\n<strong>Value Based Selling Course \u2013 July 28, 2021<\/strong> <\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/two-virtual-training-courses-now-scheduled-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training UPDATE<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/>Lubricant Training Hour change! The June 15, 2021 training session has been updated to \u201cPlaybooks, What They Are &#038; How to Use Them\u201d with Jay Russo, Lead Sales Guide. The existing link is the same, only the discussion topic has changed.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/lubricants-training-update-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">June\u2019s DVTL Event<\/p>\n<p>The next Delo<sup>\u00ae<\/sup> Virtual Technology Lab (DVTL) event is this week, and it gives Marketers a chance to satisfy their Marketing Execution and Competency Development metric.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Tech-Lab.JPG\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year\u2019s 1st Source Brochure for satisfying the rest of the metric).<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/06\/junes-dvtl-event-3\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Delo\u00ae TorqForce\u00ae Syn 5W-30 Premiering on a rolling conversion, starting in July, is Chevron\u2019s new Delo\u00ae TorqForce\u00ae Syn 5W-30, as well as the ISOCLEAN\u00ae&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-31064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-06-14"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=31064"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31064\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=31064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=31064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=31064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}