{"id":31380,"date":"2021-07-30T09:13:13","date_gmt":"2021-07-30T16:13:13","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=31380"},"modified":"2021-07-30T09:13:13","modified_gmt":"2021-07-30T16:13:13","slug":"in-this-weeks-newsletter-168","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/07\/30\/in-this-weeks-newsletter-168\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">GST<sup>\u00ae<\/sup> 2300 Now Sunset<\/p>\n<p style=\"text-align:left; margin-top: 15px; margin-bottom: 5px; line-height: 20px; font-size: 17px; font-weight: bold; color: #d10f32;\"><em>Convert Customers to GST Advantage&#x2122; EP<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Chevron%20Hallmark.jpg\" style=\"margin-left: 20px\" alt=\" \" align=\"right\" height= \"105px\" width=\"95px\" \/>With the recent launch of GST Advantage products we are sunsetting GST 2300. There is very limited inventory available and only while supplies last.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/gst-2300-now-sunset\/ \">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron Introduces Delo<sup>\u00ae<\/sup> Syn ATF 668<\/p>\n<p style=\"text-align:left; margin-top: 15px; margin-bottom: 5px; line-height: 20px; font-size: 17px; font-weight: bold; color: #d10f32;\"><em>Press Release to Launch Aug 2nd<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Delo-668-Article.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"155\" alt=\"\"\/>Chevron is excited to announce the upcoming premiere of our new Delo<sup>\u00ae<\/sup> Syn ATF 668! The full synthetic transmission fluid should be ready to order beginning August 16th, as will its ISOCLEAN<sup>\u00ae<\/sup> version. In anticipation of the new product, we distributed a <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/brochures\/Delo-ATF-668-Press-Release.pdf\">press release<\/a> today, Monday, August 2, announcing its upcoming premiere.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/chevron-introduces-delo-syn-atf-668-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">When Performance Counts, Points Add Up<\/p>\n<p style=\"text-align:left; margin-top: 15px; margin-bottom: 5px; line-height: 20px; font-size: 17px; font-weight: bold; color: #d10f32;\">Delivering Value Pays with Latest Premium Coolant Promotion<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-Coolant-Promo.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>Chevron premium coolants give your Marketers an opportunity to help their customers meet their key business maintenance goals: Long Service Life, Excellent Protection, Minimized Maintenance and Related Costs. At the same time, they can earn valuable points by helping their customers succeed.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/when-performance-counts-points-add-up-6\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Two New DPF Videos on Marketing Hub<\/p>\n<p>If you\u2019ve been looking for ways to more easily illustrate how ash slows an engine\u2019s efficiency or the best way to combat it, we have produced two new training videos that help educate viewers about how DPFs operate in Heavy Duty After Treatment Systems.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/DPF-Videos.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>One highlights miles (on-highway) and the other highlights hours (off-highway).<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/two-new-dpf-videos-on-marketing-hub\/ \">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">\u201cIf It\u2019s New, It Must be Clean\u201d Blog Article<\/p>\n<p>We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>, the blog sign-up form pops up in a window. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Canada-Blog-7-28.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Last week, those already on the list received a link to the article that focuses on the misconceptions of new oil.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/if-its-new-it-must-be-clean-blog-article\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> Back on the Road <\/p>\n<p>The Delo<sup>\u00ae<\/sup> TRAVELING Technology Lab (DTTL) is back! Be sure to thank those customers who took advantage of our virtual Delo Truck events to help meet their 1st Source metric, but also spread the word that they can now <a href=\"https:\/\/delotruck.deckelmoneypenny.com\/\" rel=\"noopener\" target=\"_blank\">book in-person events<\/a> from August \u2013 December, 2021.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Delo-Back-On-Road.jpg\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The DTTL exhibits leverage state-of-the-art digital technologies to deliver immersive, interactive educational experiences.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/delo-back-on-the-road-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Seven New Virtual Training Courses Now Scheduled<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Sales Readiness team has been working to move courses to a virtual platform. These are instructor-led trainings combined with a self-paced study. They will include live webinar check-ins with an instructor who will teach, coach and guide attendees through the learning journey.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/seven-new-virtual-training-courses-now-scheduled-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Additions<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are now scheduled every month through December 2021. We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety. Review the topics and the dates below to see which sessions work into your schedule.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/07\/lubricants-training-additions-6\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GST\u00ae 2300 Now Sunset Convert Customers to GST Advantage&#x2122; EP With the recent launch of GST Advantage products we are sunsetting GST 2300. There is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-31380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2021-08-02"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=31380"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31380\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=31380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=31380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=31380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}