{"id":31624,"date":"2021-09-03T10:28:42","date_gmt":"2021-09-03T17:28:42","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=31624"},"modified":"2021-09-03T10:28:42","modified_gmt":"2021-09-03T17:28:42","slug":"in-this-weeks-newsletter-173","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2021\/09\/03\/in-this-weeks-newsletter-173\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Place Orders Now for Delo<sup>\u00ae<\/sup> Syn ATF 668<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Delo-668-Article.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"115\" alt=\"\"\/>Delo<sup>\u00ae<\/sup> Syn ATF 668 is now ready to order! It&#8217;s available in drums in both the U.S. and Canada, with Marketers also being setup to repackage into pails. Orders will ship from the following plants: Port Arthur, Willbridge, Richmond, and the Ohio Valley Warehouse.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/place-orders-now-for-delo-syn-atf-668-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> 600 ADF Now Approved for Detroit Diesel<br \/>DFS 93K222<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2-Delo600-ADF-Bottles.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"70\" alt=\"\"\/>We\u2019re excited to announce the addition of the Detroit Fluids Specification (DFS) 93K222 to the list of approved OEM specifications for both Delo<sup>\u00ae<\/sup> 600 ADF 10W-30 and 15W-40.<\/p>\n<p>Delo 600 ADF is the first ultra low-ash, heavy duty engine oil that reduces the sulfated ash content of a typical CK-4 oil by 60%. Our <em>OMNIMAX&#x2122;<\/em> Technology achieves a 0.4% ash level by replacing metallic additives with ashless compounds that deliver equal or better protection.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/delo-600-adf-now-approved-for-detroit-dieseldfs-93k222-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Learn and Earn<\/p>\n<p style=\"text-align:left; margin-top: 15px; margin-bottom: 5px; line-height: 20px; font-size: 17px; font-weight: bold; color: #d10f32;\"><em>Get a Quick Delo<sup>\u00ae<\/sup> Coolant Tune-Up and $10 for Your Time<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Learn-Earn.jpg\" alt=\"\" width=\"135\" style=\"margin-left: 15px\" align=\"right\">Chevron has prepared a brief training video for its Lubrication Marketers. Below is the message we&#8217;ll send them on an incentive for watching the video.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/learn-and-earn-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">When Performance Counts, Points Add Up<\/p>\n<p style=\"text-align:left; margin-top: 15px; margin-bottom: 5px; line-height: 20px; font-size: 17px; font-weight: bold; color: #d10f32;\"><em>Delivering Value Pays with Latest Premium Coolant Promotion<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-Coolant-Promo.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>Chevron premium coolants give your Marketers an opportunity to help their customers meet their key business maintenance goals: Long Service Life, Excellent Protection, Minimized Maintenance and Related Costs. At the same time, they can earn valuable points by helping their customers succeed.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/when-performance-counts-points-add-up-9\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">DPF Videos on Marketing Hub <\/p>\n<p>If you\u2019ve been looking for ways to more easily illustrate how ash slows an engine\u2019s efficiency or the best way to combat it, we have produced two training videos that help educate viewers about how DPFs operate in Heavy Duty After Treatment Systems.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/DPF-Videos.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>One highlights miles (on-highway) and the other highlights hours (off-highway).<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/two-dpf-videos-on-marketing-hub\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">1st Source Metric Updates<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/1st-Source.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" width=\"165px\" \/>Please be aware of the following letter we will send your Marketers this week in LubeLink. Be prepared to discuss the updated metric numbers with your 1st Source Marketers to ensure they are on track to achieve their 1st Source goals.<\/p>\n<p>Dear Valued 1st Source Marketer,<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/1st-source-metric-updates\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Equipment World\u2019s Latest Podcast Tackles Coolants with Chevron<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/The-Dirt.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>Chevron\u2019s partnership with Equipment World includes a Delo<sup>\u00ae<\/sup> 600 ADF Kick Some Ash ad to kick off EW\u2019s weekly video podcast, <em>The Dirt<\/em>. <a href=\"https:\/\/www.equipmentworld.com\/the-dirt\/video\/15114250\/video-dont-neglect-coolant-for-construction-equipment\" rel=\"noopener\" target=\"_blank\">In its last August podcast<\/a>, host Bryan Furnace talks with Chevron\u2019s own Lawrence Wong about the importance of the proper coolants for a customer\u2019s construction equipment.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/equipment-worlds-latest-podcast-tackles-coolants-with-chevron\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Managing MSA Accounts<\/p>\n<p>Attn: Chevron BCs, we have sent the following information to Marketers regarding how they can seek out help in managing their MSA accounts.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/MSA.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"190\" alt=\"\"\/> Do you need help managing an issue with one of your MSA accounts? A good place to start is by contacting the Chevron BC who manages that MSA. To locate the appropriate BC, just follow these simple steps:<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/managing-msa-accounts-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Virtual Training Course Updates<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Virtual-Learning.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Sales Readiness team has been working to move courses to a virtual platform. These are instructor-led trainings combined with a self-paced study. They will include live webinar check-ins with an instructor who will teach, coach and guide attendees through the learning journey.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/virtual-training-course-updates\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Training Additions<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Training.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>Mark your calendars! New Lubricants Training Hour classes are now scheduled every month through December 2021. We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety. Review the topics and the dates below to see which sessions work into your schedule.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2021\/09\/lubricants-training-additions-11\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Place Orders Now for Delo\u00ae Syn ATF 668 Delo\u00ae Syn ATF 668 is now ready to order! It&#8217;s available in drums in both the U.S&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-31624","post","type-post","status-publish","format-standard","category-2021-09-06"],"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=31624"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/31624\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=31624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=31624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=31624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}