{"id":32584,"date":"2022-01-28T10:39:32","date_gmt":"2022-01-28T18:39:32","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=32584"},"modified":"2022-01-28T10:39:32","modified_gmt":"2022-01-28T18:39:32","slug":"in-this-weeks-newsletter-192","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2022\/01\/28\/in-this-weeks-newsletter-192\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">January Salesfax Digests Now on Marketing Hub<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Salesfax2.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"200px\" \/>The January 2022 Product Salesfax Digests (English, French and Spanish) are now available to download from the Marketing Hub! Once you\u2019re in the Hub, simply type \u2018Salesfax\u2019 into the search bar to bring them up. Make sure you and your Marketers have all the updates that took place from October 2021 \u2013 January 2022.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/january-salesfax-digests-now-on-marketing-hub-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2022 Havoline<sup>\u00ae<\/sup> DIFM Consumer Promotion Includes PRO-RS&#x2122;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2022-Hav-DIFM.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Only two weeks left for Havoline professional installers to enroll in the new 2022 Havoline<sup>\u00ae<\/sup> Do-It-For-Me promotion! This 60-day consumer offer features the new Havoline PRO-RS&#x2122; Renewable Full Synthetic line with a healthy $15.00 rebate.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/2022-havoline-difm-consumer-promotion-includes-pro-rs-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Go Green. Get Green. Havoline<sup>\u00ae<\/sup> PRO-RS&#x2122; LM Rebate<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Go-Green.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Havoline<sup>\u00ae<\/sup> PRO-RS&#x2122; Rebate promotion is underway!<\/p>\n<p>The buy-in period runs from Jan 1 \u2013 March 31, 2022, and enrolled U.S. Marketers earn $3.00 USD per gallon rebate for every gallon of qualifying Havoline PRO-RS purchased during that time. <\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/go-green-get-green-havoline-pro-rs-lm-rebate-9\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants Prove to Be a Cut Above at CA Lumber Mill<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Trinity-River.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"180px\" \/>A new case study featuring Trinity River Lumber Co. in Weaverville, California, shows how ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants help the mill advance their maintenance and reliability initiatives. The mill relies on 20 electro-hydraulic servo valves to keep logs flowing through the mill during two shifts a day.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/chevron-isoclean-certified-lubricants-prove-to-be-a-cut-above-at-ca-lumber-mill\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2022 Logo Use Guidelines and Logo Files<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2022-Logo-Use.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" width=\"180px\" \/>Linked here are Chevron\u2019s <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/havoline\/en_us\/sales-material\/brochures\/2021_Logo_Use_Guidelines_for_Local_Direct_Marketing.pdf\" rel=\"noopener\" target=\"_blank\">2022 Logo Use Guidelines<\/a> and the <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/havoline\/en_us\/sales-material\/brochures\/2021_Chevron-approved_Logo_Lockups_for_Local_Direct_Marketing.pdf\" rel=\"noopener\" target=\"_blank\">Chevron-approved 2022 logo files<\/a>.  These are intended for any customer using Chevron\u2019s product brand logos in digital and print advertising, on websites and on social platforms. <\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/2022-logo-use-guidelines-and-logo-files-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2022 Havoline<sup>\u00ae<\/sup> Installer Cooperative Advertising Program (Co-Op)<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2022-Hav-Coop.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" width=\"150px\" \/>One of the benefits we provide U.S. Havoline<sup>\u00ae<\/sup> PCMO professional installers is access to a cooperative advertising program. It helps differentiate our value proposition as most PCMO competitors do not offer a Co-Op program. A significant marketing investment, the Co-Op program is intended to encourage local advertising using our brands, which supports brand awareness. Off-site local advertising attracts new customers which brings in new cars and revenue, offsetting attrition.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/2022-havoline-installer-cooperative-advertising-program-co-op-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">How Hydraulic Fluids Boost Efficiency<\/p>\n<p>We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>, the blog sign-up form pops up in a window. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Blog-01-28-2022.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Last week, those already on the list received a link to the latest article that details how quality hydraulic fluids contribute to engine efficiency.<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/how-hydraulic-fluids-boost-efficiency\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Latest CCJ 10-44 Podcast Tackles Winter Lubricants<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Delo-CCJ.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"105px\" \/>Once a month, CCJ\u2019s 10-44 video podcast interviews a Chevron expert on a topic valuable to customers and the industry. Last week, Shawn Whitacre talked about having the right lubricants to help your <a href=\"https:\/\/www.ccjdigital.com\/maintenance\/article\/15287859\/winter-weather-impacts-trucking-fleet-maintenance-practices\" rel=\"noopener\" target=\"_blank\">equipment survive the winter<\/a>.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/latest-ccj-10-44-podcast-tackles-winter-lubricants\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Bulk Label Ordering Process for PCMO Installers<\/p>\n<p>For industry compliance purposes, Chevron requires our official bulk\/drum labels to be used for PCMO bulk tanks. Each Chevron Lubrication Marketer has a Label Catalog in the Custom Point Drum and Pail System. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Bulk-Label-Center.jpg\" width=\"500\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>In their catalog are bulk tank labels, which are designated as 990 package style. It is the Marketer\u2019s responsibility to print, provide, and install PCMO bulk tank labels.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/bulk-label-ordering-process-for-pcmo-installers-4\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2022 CLS &#038; OMA Course Offerings <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/CLS-OMA.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Please see the following information for our 2022 CLS &#038; OMA Course Offerings.  Please choose which class you want to participate in and register for one class only. We do recommend you begin with OMA and do not try to complete both certifications at the same time.<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/2022-cls-oma-course-offerings-11\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron &#038; Polaris Co-Hosting Varnish Webinar<\/p>\n<p>Chevron and Polaris are co-hosting a webinar on Tuesday, February 1, at 11 a.m. EST titled \u201cVarnish Detection Through Oil Analysis.\u201d <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Polaris-Webinar.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>In this webinar you\u2019ll learn what is varnish, what causes it, why it\u2019s a concern, and how it can be detected using certain testing methods.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/chevron-polaris-co-hosting-varnish-webinar-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">CRM for Oil and Gas: An Industry Solution Demo for Lubricant Marketers<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/CRM_LEDGEVIEW2.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"250\" alt=\"\"\/>If your Marketers are facing challenges with their current CRM solution and need additional support, they can register for this upcoming webinar and live demo.<\/p>\n<p><a name=\"11\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/01\/crm-for-oil-and-gas-an-industry-solution-demo-for-lubricant-marketers\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>January Salesfax Digests Now on Marketing Hub The January 2022 Product Salesfax Digests (English, French and Spanish) are now available to download from the Marketing&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-32584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2022-01-31"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/32584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=32584"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/32584\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=32584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=32584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=32584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}