{"id":33122,"date":"2022-04-29T14:48:38","date_gmt":"2022-04-29T21:48:38","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=33122"},"modified":"2022-04-29T14:48:38","modified_gmt":"2022-04-29T21:48:38","slug":"in-this-weeks-newsletter-205","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2022\/04\/29\/in-this-weeks-newsletter-205\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">If you were not able to open the links in last week\u2019s issue of Market Driven or LubeLink, please be advised the connections have been restored.<\/p>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Multiple Label Options for Certain Havoline<sup>\u00ae<\/sup> Products<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-Brand.jpg \" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"185px\" \/>Please ensure your customers know that for the Havoline<sup>\u00ae<\/sup> motor oil products listed below, we adjusted the formulation in our plants to the 35EX version, which carries a different dexos1<sup>\u00ae<\/sup> Gen2 license number than the current Paratone version.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/multiple-label-options-for-certain-havoline-products-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New On-The-Spot Incentive<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/On-the-spot.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>Attention all Indirect BCs and BDSs: we have good news! Effective Wednesday, April 20 through December 31, 2022, you have the opportunity to reward your LM sales reps ON-THE-SPOT!<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/new-on-the-spot-incentive-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Performance <em>Still<\/em> Pays in 2022<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Performance-2022.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"150\" alt=\"\"\/>From March 15 to August 31, 2022, customers in the U.S. and Canada can earn a rebate of $1.00 USD per gallon when they purchase a minimum of 110 gallons of qualifying Delo<sup>\u00ae<\/sup> ELC Advanced Antifreeze\/Coolant and\/or Delo XLC Antifreeze\/Coolant products.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/performance-still-pays-in-2022-8\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Case Study Shows ISOCLEAN<sup>\u00ae<\/sup> Certified Lubricants Improve Uptime &#038; Performance in Harsh Conditions<\/p>\n<p>Operating in a remote arctic location, one of the largest zinc mines in the world produces hundreds of kilotons of zinc per year. As a longtime Chevron customer, the mine was already using high performance Chevron lubricants, including Rando<sup>\u00ae<\/sup> HDZ, Delo<sup>\u00ae<\/sup> XLE and Meropa<sup>\u00ae<\/sup> EP, to protect its equipment from the extreme environment.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Case-Study-03-2022.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Because of its remote location, equipment breakdown can cost the mine hundreds of thousands of dollars due to the time required to get new parts delivered.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/case-study-shows-isoclean-certified-lubricants-improve-uptime-performance-in-harsh-conditions-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Blog Features Synthetic Oils for Light Duty Diesel Trucks<\/p>\n<p>We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>, the blog sign-up form pops up in a window. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/common\/en_us\/marketing-support\/web-images\/Blog-4-27-900x300.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Last week, those already on the list received a link to the latest article discussing the benefits of synthetic oils for light duty diesel engines.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/blog-features-synthetic-oils-for-light-duty-diesel-trucks\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Marketer Sales Representative Orientation<br \/><em>Resource for Indirect Marketers<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Cutomer-Orient.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>The Customer Success Team continues to expand our support for sales teams and customers. With the updated Lubricants University platform, marketers can now enroll their sales representatives into the Marketer Sales Representative Orientation. <\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/lubricants-marketer-sales-representative-orientationresource-for-indirect-marketers\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Take Advantage of Highspot in Salesforce<\/p>\n<p>If you joined us on April\u2019s Breaking Barriers presentation, you heard about the benefits of utilizing Highspot to communicate with prospects. Highspot contains pre-built email pitches that are eye-catching and professional-looking.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Highpoint.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>If you have a Highspot license, you can send these email pitches from Highspot or Outlook and see what your recipients are opening\/viewing\/downloading.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/take-advantage-of-highspot-in-salesforce\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">April\u2019s Recorded Breaking Barriers Session<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Friday-Morning-112221.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"170\" alt=\"\"\/>In case you missed April\u2019s <strong>Breaking Barriers<\/strong> lubricants presentation, you can watch <a href=\"https:\/\/urimarketing.com\/chevron\/assets\/Chevron_Outlook_Invites\/April Breaking Barriers Recording.mp4 \" rel=\"noopener\" target=\"_blank\"> the recorded session here<\/a>. Breaking Barriers is our monthly lubricants focus hour, formerly Monday Morning Kickoff. <\/p>\n<p>The agenda and speakers were:<\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/aprils-recorded-breaking-barriers-session\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Sales Academy Now Live<\/p>\n<p>Please see attached our <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/brochures\/2022-Sales-Academy-Course-Schedule.xlsx\" rel=\"noopener\" target=\"_blank\">2022 Sales Academy lubricants training schedule<\/a>. Review and register for a session that works with your schedule. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Sales-Academy.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>All our courses are virtual except for a tentatively planned field trip for one Construction session and one Industrial session, as noted in the attachment, but they\u2019re not available in Sales Academy yet.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/04\/sales-academy-now-live-9\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you were not able to open the links in last week\u2019s issue of Market Driven or LubeLink, please be advised the connections have been&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-33122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2022-05-02"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=33122"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33122\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=33122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=33122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=33122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}