{"id":33443,"date":"2022-06-24T08:43:11","date_gmt":"2022-06-24T15:43:11","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=33443"},"modified":"2022-06-24T08:43:11","modified_gmt":"2022-06-24T15:43:11","slug":"in-this-weeks-newsletter-213","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2022\/06\/24\/in-this-weeks-newsletter-213\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">MSA Rate Change FAQ in Business Point 2.0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/MSA-Rate-Change.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" width= \"200px\"\/>We have posted an FAQ related to the July July 1, 2022, Marketer Served Account (MSA) Rate Changes and Performance Level (PL) Activities Refresh in Chevron Business Point.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/msa-rate-change-faq-in-business-point-2-0\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Havoline<sup>\u00ae<\/sup> PRO-RS&#x2122; Marketer Rebate Coming Soon<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-Pro-RS2.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"85\" alt=\"\"\/>The newest Marketer promotion is on the horizon! Enrollment opens July 1st for the Havoline<sup>\u00ae<\/sup> PRO-RS&#x2122; Marketer Rebate! U.S. Marketers should enroll at <a href=\"http:\/\/www.chevronpromos.com\/\" rel=\"noopener\" target=\"_blank\">ChevronPromos.com<\/a>. Canadian Marketers are automatically enrolled.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/havoline-pro-rs-marketer-rebate-coming-soon\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2022 Professional Installer Lubrication Recommendation Guide<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2022-Lube-Guide.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"130px\" \/>The 2022 Professional Installer Lubrication Recommendation Guide, the official key to the full line of Chevron Havoline<sup>\u00ae<\/sup> lubricants, is now available to order through Marketing Hub. This annual guide contains OEM specifications and corresponding Chevron product recommendations, and is an essential tool for professional installers.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/2022-professional-installer-lubrication-recommendation-guide-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">&#8220;The Delo<sup>\u00ae<\/sup> Difference&#8221; on ChevronLubricants.com<\/p>\n<p>We are continuing to see business-to-business (B2B) buyers leaning on digital content to support their buying process prior to engaging with a live sales person. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Delo-Diff1.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of our latest initiative is the launch of the 2022 \u201cChoose Delo<sup>\u00ae<\/sup>\u201d media campaign, in which we plan to drive leads to the new \u201c<a href=\"https:\/\/www.chevronlubricants.com\/en_us\/home\/learning\/about-our-brands\/delo\/the-delo-difference\/off-highway-true-cost-of-oil-equipment-reliability.html\" rel=\"noopener\" target=\"_blank\">Delo Difference<\/a>\u201d pages on ChevronLubricants.com. Each of the three pillars has a page, highlighted below, which provides insights and educational content for the viewers.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/the-delo-difference-pages-on-chevronlubricants-com\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Coolant Sales Playbook in Highspot<\/p>\n<p>Hopefully you had the chance to join us last week for the June\u2019s Breaking Barrier session, but if not, Jaye Russo introduced the new Coolant Sales Playbook, now on Highspot.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Coolant-Playbook.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The Coolant Sales Playbook is one of six Playbooks currently on Highspot, including:<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/new-coolant-sales-playbook-in-highspot\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">June\u2019s Recorded Breaking Barriers Session<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Friday-Morning-112221.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>In case you missed June\u2019s <strong>Breaking Barriers<\/strong> lubricants presentation, you can watch <a href=\"https:\/\/urimarketing.com\/chevron\/assets\/Chevron_Outlook_Invites\/June 2022 Breaking Barriers Recording.mp4\" rel=\"noopener\" target=\"_blank\"> the recorded session here<\/a>. Breaking Barriers is our monthly lubricants focus hour, formerly Monday Morning Kickoff. <\/p>\n<p>The agenda and speakers were:<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/junes-recorded-breaking-barriers-session\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">1st Source Schedule Updated with Natural Gas Compression Course<\/p>\n<p>Please see attached our <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/brochures\/2022-Course-Schedule-with-Descriptions.xlsx\" rel=\"noopener\" target=\"_blank\">2022 Sales Academy lubricants training schedule<\/a>. Review and register for a session that works with your schedule. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Sales-Academy.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>All our courses are virtual except for a tentatively planned field trip for one Construction session and one Industrial session, as noted in the attachment, but they\u2019re not available in Sales Academy yet.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/06\/1st-source-schedule-updated-with-natural-gas-compression-course\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSA Rate Change FAQ in Business Point 2.0 We have posted an FAQ related to the July July 1, 2022, Marketer Served Account (MSA) Rate&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-33443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2022-06-27"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=33443"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33443\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=33443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=33443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=33443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}