{"id":33519,"date":"2022-07-08T10:54:37","date_gmt":"2022-07-08T17:54:37","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=33519"},"modified":"2022-07-08T10:54:37","modified_gmt":"2022-07-08T17:54:37","slug":"in-this-weeks-newsletter-215","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2022\/07\/08\/in-this-weeks-newsletter-215\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New Mercedes Approval for Delo<sup>\u00ae<\/sup> 600 ADF<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Mercedes-600ADF.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"140px\" \/>We\u2019re excited to announce the addition of a new Mercedes-Benz MB 228.31 approval to the list of approved OEM specifications for both Delo<sup>\u00ae<\/sup> 600 ADF 10W-30 and 15W-40.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/new-mercedes-approval-for-delo-600-adf\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Reformulation to Techron<sup>\u00ae<\/sup> High Mileage<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HiMi-New-Formula.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"65px\" \/>Help spread the word that our Techron<sup>\u00ae<\/sup> High Mileage Fuel System Cleaner has been reformulated to help your personal\/recreational vehicle owners stabilize their fuel for 12 months. This addresses a need particularly for classic car owners who may not drive their vehicles very often or for customers who have seasonal vehicles that they operate infrequently.<\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/reformulation-to-techron-high-mileage\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Delo<sup>\u00ae<\/sup> \u201cHaulin\u2019 to the Finish Line Sweepstakes\u201d<\/p>\n<p>From now until August 31, 2022, Love\u2019s Travel Stops will feature the Delo<sup>\u00ae<\/sup> \u201cHaulin\u2019 to the Finish Line\u201d sweepstakes with a Grand Prize of an all-expenses paid VIP trip for two to the November 6, 2022, stock car championship race in Phoenix, Arizona.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Haulin.jpg \" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Multiple first and second prizes will also be awarded.<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/delo-haulin-to-the-finish-line-sweepstakes\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Taking the Path Less Traveled: Off-Roading with<br \/>Chloe Kuo<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Video-Off-Road.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"190px\" \/>If you&#8217;re the type of person who enjoys the great outdoors, exploring challenging trails, the dirt beneath your tires and beautiful vistas, then off-roading may be for you. And if you know Chloe Kuo from her successful YouTube channel, you know that hitting the dirt trails in her truck is just where you\u2019ll find her enjoying the weekends.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/taking-the-path-less-traveled-off-roading-with-chloe-kuo-3\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">&#8220;The Delo<sup>\u00ae<\/sup> Difference&#8221; on ChevronLubricants.com<\/p>\n<p>We are continuing to see business-to-business (B2B) buyers leaning on digital content to support their buying process prior to engaging with a live sales person. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/DeloDiff-New.jpg\" width=\"400\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Part of our latest initiative is the launch of the 2022 \u201cChoose Delo<sup>\u00ae<\/sup>\u201d media campaign, in which we plan to drive leads to the new \u201c<a href=\"https:\/\/www.chevronlubricants.com\/en_us\/home\/learning\/about-our-brands\/delo\/the-delo-difference\/off-highway-true-cost-of-oil-equipment-reliability.html\" rel=\"noopener\" target=\"_blank\">Delo Difference<\/a>\u201d pages on ChevronLubricants.com. Each of the three pillars has a page, highlighted below, which provides insights and educational content for the viewers.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/the-delo-difference-on-chevronlubricants-com\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">New TSR Auto-Generated Email for SFDC Users<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/TSR-Small.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>Please be aware a new improvement request has been deployed in SFDC. Immediately after a user submits a Technical Support Request (TSR) in SFDC, an auto-generated email is sent to the TSR requestor. The email contains information on the sample submission (address, turnaround time, and sample size).<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/new-tsr-auto-generated-email-for-sfdc-users-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">1st Source Schedule Updated with Natural Gas Compression Course<\/p>\n<p>Please see attached our <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/brochures\/2022-Course-Schedule-with-Descriptions.xlsx\" rel=\"noopener\" target=\"_blank\">2022 Sales Academy lubricants training schedule<\/a>. Review and register for a session that works with your schedule. <\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Sales-Academy.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>All our courses are virtual except for a tentatively planned field trip for one Construction session and one Industrial session, as noted in the attachment, but they\u2019re not available in Sales Academy yet.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/07\/1st-source-schedule-updated-with-natural-gas-compression-course-3\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Mercedes Approval for Delo\u00ae 600 ADF We\u2019re excited to announce the addition of a new Mercedes-Benz MB 228.31 approval to the list of approved&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":{"0":"post-33519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2022-07-11"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=33519"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33519\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=33519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=33519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=33519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}