{"id":33755,"date":"2022-08-18T09:13:40","date_gmt":"2022-08-18T16:13:40","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=33755"},"modified":"2022-08-18T09:13:40","modified_gmt":"2022-08-18T16:13:40","slug":"havoline-loyalty-rewards-rebate-starts-september-1st-2022-4","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2022\/08\/18\/havoline-loyalty-rewards-rebate-starts-september-1st-2022-4\/","title":{"rendered":"Havoline\u00ae Loyalty Rewards Rebate Starts September 1st, 2022"},"content":{"rendered":"<p>This is a reminder that the 60-day Havoline<sup>\u00ae<\/sup> Do-It-For-Me consumer offer begins September 1st and features the new Havoline PRO-RS&#x2122; Renewable Full Synthetic line with a healthy $15 rebate. By focusing only on Havoline full synthetics and Techron<sup>\u00ae<\/sup>, one goal of this promotion was simplification \u2013 to make it easier for greeters to explain, for consumers to understand, and therefore improve upselling to full synthetics.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Hav-Loyalty-Promo.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The top 5 sites in consumer claims will receive Havoline hats for their employees. The owner of the #1 site in consumer claims will receive a Chevron pop-up tent, a $650 value. Please read the <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/marketing-programs\/en_us\/sales-material\/all-other\/Havoline_Bounceback_SepOct.pdf\" rel=\"noopener\" target=\"_blank\">Havoline Loyalty Rewards Rebate flyer<\/a> for details.<\/p>\n<p>Chevron will provide <em><strong>free<\/strong><\/em> digital promotional materials for off-site local advertising (which helps acquire new customers). Without off-site advertising, the offer only rewards customer retention. As a reminder, the Havoline Installer Co-op Advertising Program exists to encourage local site advertising by helping to offset some of the cost with 2022 co-op funds, for applicable customers. <\/p>\n<p><strong>What is your role as a Chevron sales employee?<\/strong><\/p>\n<ul>\n<li>Make Havoline PCMO professional installers aware of the promotion<\/li>\n<li>See\/explain the benefits<\/li>\n<li>Note the keys to successful promotion execution<\/li>\n<\/ul>\n<p><strong>What is the role of Havoline professional installers?<\/strong><\/p>\n<ul>\n<li>Budget, plan and commit to local advertising of the promotion<\/li>\n<li>Use the free digital promotional materials in their local advertising<\/li>\n<li>Communicate and set expectations and goals with store employees<\/li>\n<li>Execute &#8211; make every customer aware of the featured products<\/li>\n<li>Monitor results against stated goals, provide positive feedback, adjust as needed<\/li>\n<\/ul>\n<p>This communication will go out in the LubeLink and Havoline Installer News e-newsletters, but please know the promotion details yourself. If you have questions, please reach out to Barb Nelson, Auto Installed Marketing Manager.<\/p>\n<p><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2022\/08\/in-this-weeks-newsletter-221\/#5\">Back to MarketDriven<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a reminder that the 60-day Havoline\u00ae Do-It-For-Me consumer offer begins September 1st and features the new Havoline PRO-RS&#x2122; Renewable Full Synthetic line with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":{"0":"post-33755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2022-08-22"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=33755"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/33755\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=33755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=33755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=33755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}