{"id":34755,"date":"2023-01-20T04:02:28","date_gmt":"2023-01-20T12:02:28","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=34755"},"modified":"2023-01-20T04:02:28","modified_gmt":"2023-01-20T12:02:28","slug":"2023-chevron-havoline-installer-cooperativeco-op-advertising-program-2","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2023\/01\/20\/2023-chevron-havoline-installer-cooperativeco-op-advertising-program-2\/","title":{"rendered":"2023 Chevron Havoline\u00ae Installer Cooperative(CO-OP) Advertising Program"},"content":{"rendered":"<p>As part of the Havoline<sup>\u00ae<\/sup> PCMO value proposition, Chevron is pleased to retain the CO-OP Program for 2023 for PCMO professional installers. Make sure you and your installed facilities are familiar with the updated <a href=\"https:\/\/chevron.highspot.com\/items\/63b6ff5133b97fc200fdf85b\" rel=\"noopener\" target=\"_blank\">2023 Chevron Havoline Installer Advertising Guidelines<\/a>.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/2023-COOP-ADV.jpg\" width=\"350\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>One of the benefits we provide Havoline PCMO professional installers is access to a cooperative advertising program. It helps differentiate our value proposition as most PCMO competitors do not offer a CO-OP program. A significant investment, the CO-OP program is intended to encourage local advertising using our brands, which supports brand awareness. Off-site local advertising attracts new customers which brings in new cars and revenue, offsetting attrition.<\/p>\n<p>All terms, processes, qualifying products and earn rates are revisited each year considering sales, product line changes, trends, feedback, resources, and what Chevron wants to accomplish. For ease of administration and data access reasons, the program is set up for customers to earn CO-OP funds based on their prior year\u2019s full-year purchases of qualifying products; in the case of new accounts, forecasted pro-rated volume of qualifying products. Chevron reserves the right to audit account eligibility and reimbursement claims.<\/p>\n<p><strong>Important changes for 2023 CO-OP: LIVE NEW CO-OP PORTAL!<\/strong> <\/p>\n<ul>\n<li>NEW CO-OP App within Chevron Business Point driving simplicity and saving time<br \/>from previous portal<\/li>\n<li>CO-OP Claim process remains the same in new CO-OP portal<\/li>\n<li><a href=\"https:\/\/urimarketing.com\/chevron\/assets\/Chevron_Outlook_Invites\/2023 COOP Portal Demo Recording.mp4\" rel=\"noopener\" target=\"_blank\">Recorded presentation<\/a> \u2013 Walks through new CO-OP Portal<\/li>\n<li><a href=\"https:\/\/urimarketing.com\/chevron\/assets\/Chevron_Outlook_Invites\/How-To-CO-OP-US-Video.mp4\" rel=\"noopener\" target=\"_blank\">How-To video<\/a> \u2013 How-To guide for submitting your 2023 CO-OP requests for existing Installers in the NEW CO-OP Portal<\/li>\n<li>CO-OP Training Course <strong>*Coming Soon to Learning App*<\/strong><\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Installer-Portal-Demo.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p><strong>The following criteria must be met for an end-customer to qualify to participate:<\/strong> <\/p>\n<ul>\n<li>U.S. PCMO professional installers<\/li>\n<li>Must have purchased a minimum of 500 U.S. gallons of Havoline PCMO in 2022<\/li>\n<li>A minimum of 50% of lubricant sales must be branded PCMO<\/li>\n<li>Must be approved by a Chevron sales representative<\/li>\n<\/ul>\n<p><strong>Deadlines for the 2023 program year:<\/strong><\/p>\n<ul>\n<li>A CO-OP request for existing eligible accounts must be submitted by<br \/><strong>February 28, 2023<\/strong><\/li>\n<li>Qualifying expenditures must be made and invoiced by December 31, 2023<\/li>\n<li>Claims must be submitted by January 31, 2024<\/li>\n<\/ul>\n<p><strong>Please note that Indirect customers will use the new CO-OP Portal to submit their claims.<\/strong><\/p>\n<p>The <a href=\"https:\/\/chevron.highspot.com\/items\/63b6ff5133b97fc200fdf85b\" rel=\"noopener\" target=\"_blank\">2023 Havoline Installer Advertising Program<\/a> works with the <a href=\"https:\/\/chevron.highspot.com\/items\/63b6ff5133b97fc200fdf877\" rel=\"noopener\" target=\"_blank\">2023 Logo Use Guidelines<\/a>. These program pdfs can also be downloaded (or emailed) from High Spot. Marketers and Installers can find the pdfs on the Marketing Hub. Please do not forward Market Driven outside of Chevron.<\/p>\n<p>A version of this program communication will go out in Chevron\u2019s Havoline Installer News e-newsletter to Havoline PCMO professional installers. Please be prepared to answer questions and coach your customers.<\/p>\n<p><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/01\/in-this-weeks-newsletter-241\/#12\">Back to MarketDriven<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the Havoline\u00ae PCMO value proposition, Chevron is pleased to retain the CO-OP Program for 2023 for PCMO professional installers. Make sure you&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":{"0":"post-34755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2023-01-23"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/34755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=34755"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/34755\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=34755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=34755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=34755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}