{"id":35343,"date":"2023-04-21T07:52:39","date_gmt":"2023-04-21T14:52:39","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=35343"},"modified":"2023-04-21T07:52:39","modified_gmt":"2023-04-21T14:52:39","slug":"in-this-weeks-newsletter-254","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2023\/04\/21\/in-this-weeks-newsletter-254\/","title":{"rendered":"In this week&#8217;s newsletter:"},"content":{"rendered":"<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron Grease Product Line Update<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Grease-Update-23.jpg\" alt=\" \" width=\"175\" style=\"margin-left: 10px\" align=\"right\" \/>As many of you are aware, we have begun a rolling change with the grease portfolio. You\u2019ve seen the announcements that we\u2019re optimizing our grease portfolio by providing a more complete offering and filling gaps in our existing product line. The goal is to increase our versatility and provide customers with greater stability going forward.<\/p>\n<p><a name=\"2\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/chevron-grease-product-line-update\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Havoline<sup>\u00ae<\/sup> Gen 2 Products Now Meet GM\u2019s<sup>\u00ae<\/sup> dexos1&#x2122; Gen 3 Specification<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-Gen3-Spec.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"95px\" \/>In November 2021, General Motors announced the third generation of its dexos&#x2122;1 engine oil specification, spelling out new performance requirements for lubricants intended for use in GM vehicles. The dexos1 Gen 3 specification replaces dexos1 Gen 2, which was introduced in 2015. <\/p>\n<p><a name=\"3\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/havoline-gen-2-products-now-meet-gms-dexos1-gen-3-specification-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron Sunsetting Havoline<sup>\u00ae<\/sup> PRO-DS High Mileage Full Synthetic<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HAV-HiMi-Sunset.jpg\" style=\"margin-left: 15px \"alt=\" \" align=\"right\" width=\"75px\" \/>Be sure to let your customers know we are sunsetting Havoline<sup>\u00ae<\/sup> PRO-DS High Mileage Full Synthetic (product code: 223600). The product will only be available while supplies last, so encourage your high mileage PCMO customers to order now!<\/p>\n<p><a name=\"4\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/chevron-sunsetting-havoline-pro-ds-high-mileage-full-synthetic-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Chevron Sunsetting Synthetic All-Weather THF<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Chevron_Logo_UPDATED.jpg\" style=\"margin-left: 10px\" alt=\" \" align=\"right\" height= \"110px\" width=\"105px\" \/>Please let your customers know that Chevron is sunsetting Synthetic All-Weather THF (product code: 255237). Stay tuned for information on transitioning customers to a new product.<\/p>\n<p><a name=\"5\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/chevron-sunsetting-synthetic-all-weather-thf-2\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Last Week for xpress lube<sup>\u00ae<\/sup> Operators to Enroll in Consumer Promotion<\/p>\n<p>Your Chevron and Havoline<sup>\u00ae<\/sup> xpress lube<sup>\u00ae<\/sup> facilities must enroll by this Wednesday, April 26th, to offer their customers a $20 discount on qualifying Havoline oil changes!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/HXL-CXL-SxS.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>The promotion period runs from May 1 \u2013 July 31, 2023, and is <strong>exclusively<\/strong> for xpress lube facilities that enroll by the deadline.<\/p>\n<p><a name=\"6\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/last-week-for-xpress-lube-operators-to-enroll-in-consumer-promotion\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Grease Sales Support Materials<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Grease-Support-Materials.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"180\" alt=\"\"\/>As our updated grease product names continue to hit the market, make sure you are taking advantage of the following sales support materials, designed to ease the transition for your customers. You can forward each item directly from High Spot, and your Marketers can access them through Marketing Hub (please do not forward Market Driven outside of Chevron).<\/p>\n<p><a name=\"7\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/grease-sales-support-materials\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lube Matters Blog Addresses GM\u2019s Latest dexos1&#x2122; Spec<\/p>\n<p>We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing!<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/external\/common\/en_us\/marketing-support\/web-images\/Blog-4-17-23-900x300.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>Last week, those on the list received a link to the latest article, which focuses on GM\u2019s latest dexos1&#x2122; Gen 3 specification.<\/p>\n<p><a name=\"8\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/lube-matters-blog-addresses-gms-latest-dexos1-spec\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">Lubricants Marketer Sales Representative Orientation<br \/><em>Resource for Indirect Marketers<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Cutomer-Orient.jpg\" style=\"margin-left: 15px\" align=\"right\" width=\"200\" alt=\"\"\/>The Customer Success Team continues to expand our support for sales teams and customers. With the updated Lubricants University platform, marketers can now enroll their sales representatives into the Marketer Sales Representative Orientation. <\/p>\n<p><a name=\"9\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/lubricants-marketer-sales-representative-orientationresource-for-indirect-marketers-8\/\">Click here to read more<\/a><\/p>\n<hr style=\"color: #535353; background-color: #333; height: 2px; border: 0;\" \/>\n<p style=\"color: #d10f32; display: block; font-family: HelveticaNeue, Helvetica,Arial,sans-serif; font-size: 16pt; line-height: 100%; font-weight: bold; text-align: left;\">2023 Sales Academy Training Schedule is Here<\/p>\n<p>Please review Chevron\u2019s <a href=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/brochures\/2023-Course-Schedule-with-Descriptions-v8.xlsx\" rel=\"noopener\" target=\"_blank\">2023 Sales Academy lubricants training schedule<\/a>, and register for a session that works with your schedule.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/Sales-Academy.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>We are offering 24 courses, including virtual, virtual + in-person, and in-person events. Additionally, we are offering two CLS and two OMA-1 prep courses.<\/p>\n<p><a name=\"10\"><\/a><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/04\/2023-sales-academy-training-schedule-is-here-17\/\">Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chevron Grease Product Line Update As many of you are aware, we have begun a rolling change with the grease portfolio. You\u2019ve seen the announcements&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":{"0":"post-35343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2023-04-24"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/35343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=35343"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/35343\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=35343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=35343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=35343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}