{"id":36032,"date":"2023-08-11T10:00:20","date_gmt":"2023-08-11T17:00:20","guid":{"rendered":"https:\/\/marketdriven.chevronmarcom.com\/?p=36032"},"modified":"2023-08-11T10:00:20","modified_gmt":"2023-08-11T17:00:20","slug":"new-layout-coming-soon-to-chevron-lubricant-product-pages","status":"publish","type":"post","link":"https:\/\/11-design.com\/chev\/2023\/08\/11\/new-layout-coming-soon-to-chevron-lubricant-product-pages\/","title":{"rendered":"New Layout Coming Soon to Chevron Lubricant Product Pages"},"content":{"rendered":"<p>If you joined us for The Spark webinar back in June, you heard that a redesigned layout is on the way for the product pages on <a href=\"https:\/\/www.chevronlubricants.com\/\" rel=\"noopener\" target=\"_blank\">ChevronLubricants.com<\/a>. <\/p>\n<p>In an effort to address things like slow page-load speeds, the content not being cohesive across brands, and not being device friendly, we will implement a facelift to the look and functionality of the product pages beginning later this summer.<\/p>\n<p>Below is just a snippet of what users can expect to see in terms of layout when they click on an individual product.<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.chevronlubricants.com\/content\/dam\/newsletters\/images\/New-Layout.jpg\" width=\"450\" style=\"margin-bottom: 10px\" alt=\" \" \/><\/div>\n<p>As just a small example of what\u2019s to come, the product details will be much easier to locate, and we\u2019re also adding a new \u2018See How It Works\u2019 section for each Chevron product. The main goals in terms of the new design are to address:<\/p>\n<ul>\n<li>What do customers want to know more about?<\/li>\n<li>What are they clicking on?<\/li>\n<li>What is a must-have vs a nice-to-have?<\/li>\n<li>Make the experience consistent<\/li>\n<\/ul>\n<p>The product-categorization pages will look different as well in order to make it easier to find the types of products a customer is looking for.<\/p>\n<p>For a more detailed walkthrough of what you and your customers will see when searching for the proper Chevron products, please refer to last month\u2019s <a href=\"https:\/\/urimarketing.com\/chevron\/assets\/Chevron_Outlook_Invites\/The-Spark-Chevron-Marketing-Recording.mp4\" rel=\"noopener\" target=\"_blank\">The Spark presentation<\/a>.<\/p>\n<p><a href=\"https:\/\/marketdriven.chevronmarcom.com\/2023\/08\/in-this-weeks-newsletter-270\/#2\">Back to MarketDriven<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you joined us for The Spark webinar back in June, you heard that a redesigned layout is on the way for the product pages&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-36032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-2023-08-14"},"_links":{"self":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/36032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/comments?post=36032"}],"version-history":[{"count":0,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/posts\/36032\/revisions"}],"wp:attachment":[{"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/media?parent=36032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/categories?post=36032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/11-design.com\/chev\/wp-json\/wp\/v2\/tags?post=36032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}