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Jenn Hayslett from Greg’s Petroleum and Elena Bushueva from Catalys Lubricants have emerged as the winners of the Let the Sparks Fly Challenge by creating innovative programs that significantly boosted their Chevron sales volume. <\/p>\nJenn Hayslett from Greg’s Petroleum and Elena Bushueva from Catalys Lubricants have emerged as the winners of the Let the Sparks Fly Challenge by creating innovative programs that significantly boosted their Chevron sales volume. <\/p>\n
Jenn, who is the marketing manager at Greg’s Petroleum, tied an additional salesperson commission incentive with Chevron’s new account customer rebate incentive. Additionally, Greg’s ran two pallet promotions for existing Chevron Delo\u00ae<\/sup> customers. <\/p>\n Elena, the marketing associate for Catalys, ran five targeted email campaigns for Delo 600 ADF that achieved very high open rates in both British Columbia and Quebec. Catalys also held two Delo truck events. <\/p>\n The combined efforts of both these talented individuals resulted in significant volume sales and dollar sales increases. Jenn and Elena shared an overview of their volume-accelerating programs in the Sept. 6 episode of The Spark. We congratulate both Jenn and Elena for their outstanding work!<\/p>\n