This is a reminder that Havoline® PRO-DS® High Mileage Full Synthetic is now available at Port Arthur (PALP), Richmond (RLP), and Charleston (CLP) in PitPack, quarts and drums.
Commercializing this new product line was in response to synthetic sales trends and consumers holding onto their vehicles longer. Refer to the table below for product, package, and plant availability.
Based on competitive data, we suggest retail pricing to the end consumer be $3.00 above the regular Havoline PRO-DS Full Synthetic counterparts. Make sure your Marketers and direct customers have properly prepared their warehouses for the changes. Below are a few quick tips on how they can do so:
- Determine current inventory levels
- Implement a plan to deplete old product stock
- Communicate anticipated changes to their warehouse staff
- If applicable, confirm they have the documentation to meet API’s “Chain of Custody” requirement for deliveries of bulk engine oils (Example: Certificate of Analysis)
- Inform MSA customers of the product transition changes
Quick lube facilities need to:
- Educate staff on the new 6 tier Havoline PCMO product line
- Update their computer system with the new product line names
- Update tablets/iPads as well as sales/greeter script
- Update any menu boards to the new product line descriptions. If adding the new Havoline PRO-DS® High Mileage Full Synthetic product, then update menu boards, greeters and educate staff
- Order/install new console/reel decals for bulk tank products
- Order the following from the ChevronMerchCenter.com
- New PitPack sticker decals
- New customizable Havoline greeter cards for tablets/iPads
- New 11”x17” Havoline product line counter mat
The key to distribution and sales – and helping Havoline professional installers increase their revenue and gross profit – is getting our Chevron Marketers to stock the new product line in their warehouses.
