Updated GST Advantage™ EP Statement
The original announcement in last week’s Market Driven stated that the product codes for GST Advantage EP 32 & 46 are not changing from the GST 2300 32 & 46 product codes. Please note we have corrected that statement.
Delo® 600 ADF Kick Some Ash Promotion Underway
Just one month left in the Kick Some Ash Delo® 600 ADF Rebate promotion! Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.
Two New ISOCLEAN® Certified Lubricant Technical Bulletins
Chevron’s ISOCLEAN® Certified Lubricants Program is the industry-leading solution for customers to meet their equipment manufacturer fluid cleanliness, which is critical because particle contamination is the number one cause of lubricant related failure in equipment. Now, we have two new technical bulletins for our Chevron ISOCLEAN Marketers to use to ensure the ISOCLEAN Certified Lubricants they deliver to their customers meet those stringent fluid cleanliness metrics.
New GST Advantage™ Sales Tools
In addition to the GST Advantage™ RO Proof of Performance Deck that premiered two weeks ago, there are a number of new GST Advantage RO sales tools now available on Marketing Hub for your turbine customers to download:
Follow Chevron Brands on Facebook
Engaging with customers virtually is more important, not to mention necessary, today than ever before. Make sure your customers and prospects are staying up-to-date on all the latest from our Delo®, Havoline® and Techron® brands by following them on Facebook.
New LubeTek Page on ChevronLubricants.com
We are pleased to share that we have created a new LubeTek page on ChevronLubricants.com (US/Canada) with the following updated reference documents:
- Chevron Product Weights
- Appendix J – Product Specific Shelf Life
- Lubricant Storage, Stability, and Estimated ShelfLife Technical Bulletin
The reference documents are designed to provide quick answers to common questions and potentially reduce routine inquiries.
Retail Fuels 101 Training – March 9, 2021
Grow your knowledge base and familiarize yourself with the ins and outs of supporting Chevron and Texaco stations. From understanding customers, brands, technology, programs, financials, payments and loyalty, you’ll receive a high-level overview on how we can succeed and stay competitive in the retail space.
Chevron 1st Source Account Planning Training –
March 12, 2021
Encourage your 1st Source Marketers to join Amit Patel and Colleen Francis for a webinar March 12th on Chevron 1st Source Account Planning Training. The webinar will run from 1 – 2:30 p.m. EST (10 – 11:30 a.m. PST).
You can upload the invite to your calendar through the link below. We will forward the same invite to your Marketers in this week’s LubeLink.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Update for March
Please take note that the topic for the March Training Hour has changed to “GST Advantage™ with VARTECH™ Technology Product Introduction.”
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
