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2021-04-05

In this week’s newsletter:

By April 5, 2021No Comments

GST Advantage™ EP & RO and Taro® Ultra

We’ve rolled out a number of new products the past few weeks, so make sure you and your customers are familiar with the latest introductions.

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NEW 2nd Quarter Delo® 600 ADF Kick Some Ash Promotion

 Did your customers enjoy the first quarter (Q1) Kick Some Ash Delo® 600 ADF Rebate promotion? If so, we have good news. We are introducing a NEW Kick Some Ash Delo 600 ADF Rebate promotion for Q2!

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New Customizable Delo® Bumper-to-Bumper Diagrams

Our Delo® Bumper-to-Bumper sell sheets have been some of the most popular content, and are always the most downloaded/used materials from the Marketing Hub. Due to popular demand, we have created 22 customizable diagrams (with four additional Industrial ones to follow).

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Launch of the VARTECH™ Solution Marketing Campaign

We are excited to announce the marketing campaign launch of The VARTECH™ Solution, Chevron’s proprietary technologies that work as a holistic 2-step Clean and Control approach to help operators reduce the threats of varnish.

Step 1 Clean: with Chevron’s VARTECH™ Industrial System Cleaner.

Step 2 Control: Introducing GST Advantage™ EP with VARTECH™ Technology and the previously announced Advantage™ RO with VARTECH™ Technology, formulated to help control varnish formation and extend oil life.

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Chevron Marketing Resource Center (MRC)

By now your long-standing Marketers, Automotive Installers and end-use customers should be familiar working with Unified Resources, Inc., Chevron’s Marketing Resource Center (MRC), for many of their advertising and marketing needs. What they may not know is all the different products and services that the MRC provides to help develop and execute campaigns to enable their growth objectives.

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Monthly DVTL Events Through June

Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!

Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).

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Lubricants Training Hour Returns

Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.

We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.

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