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2021-05-10

In this week’s newsletter:

By May 7, 2021No Comments

Direct Product Links on Chevron Lubricants Homepage

As you are honing your virtual selling skills and taking advantage of our virtual tools and assets to engage customers, make sure they are aware of the ‘Featured Products’ panel directly on the homepage of ChevronLubricants.com.

Users can click directly to the full detail page of our most popular products without having to search through the robust website.

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Delo® 600 LubeWatch® Offer Extended Thru End of Year

 The LubeWatch Program added a Delo® 600 Engine Test package last year, and coupled a free testing offer with it that was good through June 2021. Well, good news! That offer is now good through December 31, 2021.

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Utilize FA-4 Assets on Marketing Hub

If you’re looking for sales materials to help convey the benefits of FA-4 oils to your fleet customers, the Marketing Hub has a number of assets that can be partnered together to convey the benefits of switching to Chevron’s FA-4 products.

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The (Spring) Cleaning Power of Techron®

We continue to update the Chevron Lube Matters blog, and you and your customers can get the articles delivered straight to your inbox, but only by subscribing! When you visit ChevronLubricants.com, the blog sign-up form pops up in a window. Last week, those already on the list received a link to the latest article that focuses on preparing for spring with the cleaning powers of Techron®.

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Virtual Training Opportunities Coming

The Sales Readiness team has been working to move courses to a virtual platform, including 1st Source Construction! These are instructor led trainings combined with a self-paced study.

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Monthly DVTL Events Through June

Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!

Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).

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Lubricants Training Hour Returns

Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.

We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.

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