Enrollment is now open to Havoline® professional installers for our second Do-It-For-Me consumer offer this year! The deadline to enroll is August 1st, 2021.
Below are some key messages and benefits to communicate to Marketers and Installers.
- Promotion Dates: September 1st through November 30th, 2021
- It promotes higher margin premium products and increases the average ticket
- This is a Chevron-funded consumer bounce back with FREE point-of-purchase materials
- This promotion is an opportunity to gain new item distribution, to grow sales and NOI
- Now is the time for Marketers to bring Chevron’s featured products into their warehouses to get them into customer shops in time for the September 1 promotion start date. Specifically:
- Havoline® PRO-DS® High Mileage Full Synthetic (drums, PitPack®, quarts)
- Techron® Complete Fuel System Cleaner (20oz)
- Techron® Diesel (20oz)
- Delo® 400 XSP Synthetic and Delo® 400 XLE SynBlend
- Review the promotion flyer carefully so you understand the specifics. In July, be sure to set aside time to talk to your customers about the promotion, particularly any that you personally enrolled. Follow the ‘keys to a successful promotion execution’ as outlined in the flyer.
For questions, reach out to Dave Schletewitz, Auto Installed Marketing Manager, at 925-348-2552.
