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2021-10-11

In this week’s newsletter:

By October 8, 2021No Comments

October Salesfax Digests Now on Marketing Hub

 The October 2021 Product Salesfax Digests (English, French and Spanish) are now available to download from the Marketing Hub! Once you’re in the Hub, simply type ‘Salesfax’ into the search bar to bring them up. Make sure you and your Marketers have all the updates that took place from July – September 2021.

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Delo® Premium Coolant Rebate Underway

We’re keeping the Delo® Premium Coolant promotions running through the fall with the newest Delo XLC & Delo ELC Advanced Coolant Rebate Promotion. Customers of Chevron Lubrication Marketers can earn a rebate of $1/gallon ($.33/litre) when they purchase a minimum of 110 gallons (416 litres) of qualifying Delo XLC and/or Delo ELC advanced products on a single invoice during the promotion period.

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Take Part in Prove The Move Contest

Make Some Money by Showing How Delo® 600 ADF Saves Money

Send documentation showing how switching to Delo® 600 ADF paid off for one of your Marketer’s customers, and you and your Marketer sales representative could each earn a $500 USD Amazon eGift Card! On top of that, the Marketer’s customer could earn a $500 Product Rebate!

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Havoline® Bring ‘em Back Underway

Remind the Havoline® professional installers you serve that for those that enrolled, the Havoline Bring ‘em Back Promotion is underway until November 30, 2021.

Below are some key messages and benefits to communicate to Marketers and Installers.

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Delo® 600 LubeWatch® Offer Good Thru 2021

 Don’t forget, the LubeWatch Program has a Delo 600 ADF Promotional Offering that is good through December 2021. Check out the tests that are performed as part of the extended offering.

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Direct Customer On-Boarding Guides in SalesForce

Historically, the steps to on-board a new customer were not formally documented, but now you can find the following three elements of the new on-boarding toolkit:

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Havoline® xpress lube® Image Refresh

After more than a decade in the market, the Chevron Havoline® xpress lube® (HXL) brand has an exciting new retail image. This represents a tremendous opportunity to stimulate new interest with fast lube prospects that need or are contemplating re-imaging their facilities.

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Catch Delo® on Love’s Car a Few More Times this Season

NASCAR fans, there’s only a few weeks left to catch Michael McDowell and the Love’s Racing team compete in this year’s NASCAR Cup Series. The Love’s Car featured Delo® as a sponsor this past weekend in Charlotte, North Carolina, and it will again during the final race on November 7th in Phoenix, Arizona.

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Delo® Back on the Road

The Delo® TRAVELING Technology Lab (DTTL) is back! Be sure to thank those customers who took advantage of our virtual Delo Truck events to help meet their 1st Source metric, but also spread the word that they can now book in-person events through December, 2021.

The DTTL exhibits leverage state-of-the-art digital technologies to deliver immersive, interactive educational experiences.

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Virtual Training Course Updates

The Sales Readiness team has been working to move courses to a virtual platform. These are instructor-led trainings combined with a self-paced study. They will include live webinar check-ins with an instructor who will teach, coach and guide attendees through the learning journey.

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Lubricants Training Additions

Mark your calendars! New Lubricants Training Hour classes are now scheduled every month through December 2021. We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety. Review the topics and the dates below to see which sessions work into your schedule.

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