Label Updates for Havoline® Global Multi-Vehicle ATF
Please note that drum labels for Havoline® Global Multi-Vehicle ATF are transitioning to reflect updates made to the OEM specifications, including Subaru ATF HP, Jaguar Land Rover 02JDE 26444 and LRO 23288. A pdf of the label can be downloaded through the link at the bottom of this article.
Havoline® PRO-RS™: Chevron’s First Renewable, Top-Tier Synthetic Motor Oil
Last week we announced the launch of an exciting new product: Havoline® PRO-RS™ Renewable Full Synthetic Motor Oil.
The top-tier entry in the Havoline passenger car product line, Havoline PRO-RS is made with 25% sustainably sourced plant-based oils, advancing Chevron’s objectives to help advance a lower carbon future and answering the growing market demand for more environmentally friendly products.
Delo® Premium Coolant Rebate Underway
We’re keeping the Delo® Premium Coolant promotions running through the fall with the newest Delo XLC & Delo ELC Advanced Coolant Rebate Promotion. Customers of Chevron Lubrication Marketers can earn a rebate of $1/gallon ($.33/litre) when they purchase a minimum of 110 gallons (416 litres) of qualifying Delo XLC and/or Delo ELC advanced products on a single invoice during the promotion period.
Take Part in Prove The Move Contest
Make Some Money by Showing How Delo® 600 ADF Saves Money
Send documentation showing how switching to Delo® 600 ADF paid off for one of your Marketer’s customers, and you and your Marketer sales representative could each earn a $500 USD Amazon eGift Card! On top of that, the Marketer’s customer could earn a $500 Product Rebate!
Havoline® Bring ‘em Back Underway
Remind the Havoline® professional installers you serve that for those that enrolled, the Havoline Bring ‘em Back Promotion is underway until November 30, 2021.
Below are some key messages and benefits to communicate to Marketers and Installers.
Delo® 600 LubeWatch® Offer Good Thru 2021
Don’t forget, the LubeWatch Program has a Delo 600 ADF Promotional Offering that is good through December 2021. Check out the tests that are performed as part of the extended offering.
Xpress lube® Shopper Program™ Support Materials
To help support the roll out of the new xpress lube® shopper program™, we have put together a host of sales and marketing support materials.
The xpress lube shopper program is Chevron’s proprietary mystery shop and image audit system that is designed to assess customer satisfaction and facility image in the eyes of Do-It-For-Me consumers and Chevron.
Utilize All the Havoline® PRO-RS™ Sales Tools
To coincide with the launch of Havoline® PRO-RS™, we’re kicking off a marketing campaign that will include a press release, B2B targeted media in the U.S. and Canada, and a dedicated web page on the Chevron Lubricants website – havoline.com/renewable. A number of sales support tools are also available in the Marketing Hub, including:
New xpress lube® Shopper Program™ for HXL/CXL Licensees
Chevron is proud to announce the launch of its new xpress lube® Shopper Program™, exclusively for U.S. Havoline xpress lube® (HXL) and Chevron xpress lube® (CXL) locations.
Education and enrollment occur through the end of the year, with mystery shops and image audits starting 1Q 2022. Please enroll in one of the upcoming educational webinars near the bottom to learn more.
Thank You to Michael McDowell and the Love’s Racing Team
This past weekend was the last race of the 2021 NASCAR Cup Series. The Love’s Car featured Delo® as a sponsor for a number of races this season, including the final race on November 7th in Phoenix, Arizona.
2022 Delo® TRC Calendars Available
Chevron is pleased to provide a 2022 calendar fundraising opportunity, featuring all the 2021 Delo® Tractor Restoration Competition (TRC) finalist teams! The calendars are offered at no cost to the teams who will be working on a 2022 project. Teams may set the price of their calendars to sell in their community in order to offset restoration costs.
Chevron’s VARTECH™ Solution Featured in Power Magazine
Last week, Power Magazine featured an article on its website written by Chevron’s own Zach Sutton, Industrial and Services Sector Specialist, featuring The VARTECH™ Solution. As you know, The VARTECH Solution is Chevron’s proprietary technology that works as a holistic 2-step Clean and Control approach to help operators reduce the threats of varnish.
2022 CLS & OMA Course Offerings
Please see the following information for our 2022 CLS & OMA Course Offerings. Please choose which class you want to participate in and register for one class only. We do recommend you begin with OMA and do not try to complete both certifications at the same time.
Xpress lube® Shopper Program™ Webinars
In conjunction with the launch of our new xpress lube® Shopper Program™, we will have a series of internal and external webinars over the next few months. Please add one of the upcoming Chevron employee-only webinars to your calendar, and join us to learn more.
Havoline® PRO-RS™ Training Webinars
In conjunction with the launch of our new Havoline® PRO-RS™ Renewable Full Synthetic Motor Oil, we are hosting webinars to help you, your Marketers, and your Auto Installed customers get the product into market.
Lubricants Training Additions
Mark your calendars! New Lubricants Training Hour classes are now scheduled every month through December 2021. We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety. Review the topics and the dates below to see which sessions work into your schedule.
