Linked here are Chevron’s 2022 Logo Use Guidelines and the Chevron-approved 2022 logo files. These are intended for any customer using Chevron’s product brand logos in digital and print advertising, on websites and on social platforms. Customers include U.S. Havoline PCMO professional installers, Chevron Lubrication Marketers, C&I customers, retailers, brokers, distributors, marketing staff employees and outside agencies doing advertising and marketing on their behalf. The Havoline xpress lube® logos are new this year, complementing the new service brand image launched in 2021.
As Chevron employees, we have a responsibility to ensure that all customers are using Chevron’s most current logos. Checking for correct logo use on websites, including your Chevron Lubrication Marketers, to ensure consistency of use of our brands in the market is an easy controllable for all employees.
Customers can help mitigate delayed/denied Havoline PCMO Installer Co-op Advertising reimbursement claims by downloading and using the correct Chevron-approved 2022 logos. The 2022 Logo Use Guidelines and logo download document are available in the Marketing Hub.
Your call to action:
- Delete prior year documents and logos
- Download the 2022 guidelines, logo download document, and any logos
- Review logo use on your customers’ websites and work with them to rectify incorrect or unauthorized use of Chevron’s logo assets and get them replaced or removed
If you have questions or need assistance, please reach out to colleagues in Marketing.
