As part of the Havoline® PCMO value proposition, Chevron is pleased to retain the CO-OP Program for 2023 for PCMO professional installers. Make sure you and your installed facilities are familiar with the updated 2023 Chevron Havoline Installer Advertising Guidelines.
One of the benefits we provide Havoline PCMO professional installers is access to a cooperative advertising program. It helps differentiate our value proposition as most PCMO competitors do not offer a CO-OP program. A significant investment, the CO-OP program is intended to encourage local advertising using our brands, which supports brand awareness. Off-site local advertising attracts new customers which brings in new cars and revenue, offsetting attrition.
All terms, processes, qualifying products and earn rates are revisited each year considering sales, product line changes, trends, feedback, resources, and what Chevron wants to accomplish. For ease of administration and data access reasons, the program is set up for customers to earn CO-OP funds based on their prior year’s full-year purchases of qualifying products; in the case of new accounts, forecasted pro-rated volume of qualifying products. Chevron reserves the right to audit account eligibility and reimbursement claims.
Important changes for 2023 CO-OP: LIVE NEW CO-OP PORTAL!
- NEW CO-OP App within Chevron Business Point driving simplicity and saving time
from previous portal - CO-OP Claim process remains the same in new CO-OP portal
- Recorded presentation – Walks through new CO-OP Portal
- How-To video – How-To guide for submitting your 2023 CO-OP requests for existing Installers in the NEW CO-OP Portal
- CO-OP Training Course *Coming Soon to Learning App*
The following criteria must be met for an end-customer to qualify to participate:
- U.S. PCMO professional installers
- Must have purchased a minimum of 500 U.S. gallons of Havoline PCMO in 2022
- A minimum of 50% of lubricant sales must be branded PCMO
- Must be approved by a Chevron sales representative
Deadlines for the 2023 program year:
- A CO-OP request for existing eligible accounts must be submitted by
February 28, 2023 - Qualifying expenditures must be made and invoiced by December 31, 2023
- Claims must be submitted by January 31, 2024
Please note that Indirect customers will use the new CO-OP Portal to submit their claims.
The 2023 Havoline Installer Advertising Program works with the 2023 Logo Use Guidelines. These program pdfs can also be downloaded (or emailed) from High Spot. Marketers and Installers can find the pdfs on the Marketing Hub. Please do not forward Market Driven outside of Chevron.
A version of this program communication will go out in Chevron’s Havoline Installer News e-newsletter to Havoline PCMO professional installers. Please be prepared to answer questions and coach your customers.
