April 2023 Salesfax Digests on High Spot
The April 2023 Product Salesfax Digests (English, French and Spanish) are now available to download from High Spot and the Marketing Hub! Make sure you and your Marketers have all the updates that took place from January – April 2023.
Some of the biggest changes include:
Enrollment for Chevron Delo® Coolant Promotion Open Now
While engine coolant maintenance is just as important as an oil change, the coolant system is one of the most overlooked preventive maintenance items in a diesel engine. The upcoming Chevron Delo® Coolant Promotion is a great incentive for Marketers to move their customers up to premium Chevron Delo Coolants, while still earning points on Tier I products.
June 2023 Case Goods Truckload Promotion
Chevron is offering promotional price discounts on select Delo®, Havoline®, and Supreme case good products, delivered* within the U.S., from June 19 – July 21, 2023.
Let the Sparks Fly Challenge
Has one of your Marketers created a program that boosted their Chevron volumes? Whether it was a sweepstakes, customer appreciation event, a campaign, promotion or any other idea, they could win a $100, $250 or $500 Visa gift card!
Kick Some Ash Promo Extended Through September
Are your Marketer customers taking advantage of the “Kick Some Ash and Save Some Cash” promotion? Well, now they can for an additional 4 months! The popular rebate promo has been extended to the end of September.
“Built to Outwork the Rest” Now Working Longer
We’ve been rewarding your Marketers for their hard work this spring, and now the rewards will keep coming for an additional 4 months! Spread the word – Chevron’s “Built to Outwork the Rest” promotion has been extended through the end of September.
Chevron & Havoline® xpress lube® Promo Underway
Don’t forget, from May 1 – July 31, 2023, Chevron and Havoline® xpress lube® facilities that enrolled before the deadline can offer their customers a $20 discount on qualifying Havoline oil changes!

The discount is available on Havoline PRO-DS® Full Synthetic, Havoline PRO-DS High Mileage Full Synthetic, and Havoline PRO-RS™ oil changes.
Havoline® PRO-RS™ Go Green, Get Green Rebate Promotion Underway
Last year’s Havoline® PRO-RS™ Go Green, Get Green Rebate Promotion was a big success, so we’ve dusted it off again for 2023!
Marketers Can Earn Merit Points Thru End of Year
Through December 31, 2023, your Marketers can earn 10,000 merit points per customer, a $50 (USD) value for selling a minimum of 55 gallons/208 litres of Chevron Delo® 600 ADF products. All viscosity grades and package styles apply.
Updated SMARTFill® Lube Room Chart
Make sure your customers know that the SMARTFill® Lube Room Chart has been updated to reflect the recent changes to Chevron’s grease portfolio.
2023 Chevron Delo® TRC Instruction Book Available
The 2023 Chevron Delo® Tractor Restoration Competition (TRC) Instruction Book is now available at ChevronLubricants.com! We encourage all eager participants to download the book, as well as copies of the release form, to make sure they are properly prepared for this year’s contest.
Lubricants Marketer Sales Representative Orientation Additional Incentive
Marketers can reach out to the Customer Success Team to enroll their new or experienced sales representatives into the Orientation Program. Orientation participants are then assigned to Learning Plans in Lubricants University. Each plan is a collection of courses designed to provide sales representatives with an overview of the tools and resources they need to successfully sell Chevron lubricants.
NEW Marketer Price List APP in CBP
Effective June 12, 2023
We have made the Marketer Price List available to all U.S. 1st Source & 1st Source Elite Marketers.

This new app in CBP will allow your Marketers to have ALL of their discounted pricing readily available for download within 24 hours of approved pricing.
Recorded Presentation of “The Spark”
In case you missed the first “Spark” webinar for Marketers, we recorded the session and you can check out the presentation here. We covered multiple ways Marketers can take advantage of their websites and promotions to boost sales.
2023 Sales Academy Training Schedule is Here
Please review Chevron’s 2023 Sales Academy lubricants training schedule, and register for a session that works with your schedule.

We are offering 24 courses, including virtual, virtual + in-person, and in-person events. Additionally, we are offering two CLS and two OMA-1 prep courses.